Indian Two-Wheeler Industry

Trendsetters – the Munjal family has been at the epicenter of the colossal change brought in the Indian two-wheeler industry, so much so that today their company owns a staggering 52% of the Indian two-wheeler market, and is the world’s single largest two-wheeler company by volumes. Today, the erstwhile bicycle company has six different models in its range of nine product diversifications with the Splendor becoming the most popular motorcycle of all times (across the globe) selling more than a smashing 1.3 million units in the year 2002.

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

THE CHIC SAMSUNG P310!

A sleek handset with finer portability is what Samsung is offering you this time. Samsung’s P310 is all about style with a chrome and black exterior. The handset’s novel design is all set to lure professionals who believe in creating a chic style statement. Priced at just Rs.21,499, what’re you waiting for? Grab this slim gadget and carry it with class!

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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

BRAND : Pepsi

AGENCY : JWT

BASELINE : Phir Aayega India

DESCRIPTION: An emotional old man throws the Indian cricket team’s jersey outside his window with tears in his eyes. The jersey goes flying when an aircraft passes over it. Then with a pant of guilt of throwing the Indian jersey, he ran to check out its whereabouts. He feels relieved when he sees the jersey land in a small boy’s hand. The ad ends with smiling face of the old man when he hears the boy screaming ‘Phir Aayega India’.

4Ps TAKE : Even after the failure of the Indian cricket team in the recent Champion’s Trophy, the famous blue billion campaign of Pepsi still continues with the Blue billion ‘Phir Aayega India’ campaign. The core benefit to the brand is its strong emotional connection with the Indian consumers. The single-minded focus of the message is to make Blue-billion campaign a part of the cricketing world fraternity and carry it forward to the forthcoming World Cup event. It is visually captivating as the ad shows the contrasting generation’s emotions for their motherland. May the Indian cricket team perform better in the near future as just as the likely fate of this Blue-billion campaign of Pepsi seems all set to indeed touch the sky!


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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Cover Feature

It has four budget hotels under Ginger brand at the moment, and plans to roll it out across the country. Raymond Bickson, MD & CEO, IHC says, “Priced at Rs.950 for a single room and at Rs.1,175 for a double room, Ginger hotels have created a new category in the domestic hospitality landscape.” Foreign players are also invading this territory. Accor, Best Western and Days Inn are some of the players looking to go for a kill. Hoteliers are eying budget segment as a stream to diversify their hotel business, with the Indian chains not only steaming up things locally, but also in the global markets. Unlike the other industries, overseas invasion by the Indian hoteliers was initiated almost five decades back.


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Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006

Kingfisher Airlines

The moment seems to have arrived for Jet to make merry by digging deep into this 3-million passenger market to and from India, a market which is slated to grow by 10% per year. Well the competition seems to be very much on the cards as another airliner from India, Kingfisher Airlines, is also gunning to follow suit as reported by sources. But what these hitherto domestic competitors can do in the international aviation arena, remains to be seen. For Indian flyers, more and more options are opening up. So, ladies and gentlemen, please fasten your seat belts!!

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Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006