On 26th June 2010, 4Ps Club of IIPM Bhubaneshwar organized a symposium on the topic, “Career opportunities for Young MBAs in Today’s corporate world”. The guests for the event were Dr. Saroj Kumar Mahapatra - Senior General Manager HR, POSCO India Ltd, Mr. Binod Gopal Mukherjee, Zonal Head Religare Securities and Prof. T.K. Chatterjee who played the role of moderator in the entire event. Both the speakers had stressed on the core importance of the marketing vertical of their respective industries. Dr. Mahapatra emphasized on special importance of B2B marketing process and the careers associated with it where as Mr. Mukherjee threw some more light on how challenging the careers in B2C marketing process are, taking Broking industry as a special case. It was a real value addition for the young & dynamic future Managers as they got a 360 degree picture of their prospective careers in the corporate world.
Saturday, August 28, 2010
Friday, August 27, 2010
IIPM Broadcast - Investment Summit In Indian States - IIPM Ahmedabad
The objective of the event was to harness the knowledge of Management students and make them understand and learn- how one can attract investors to a particular state/region/territory by communicating the Value of their state to the investors, which includes improved transport system, better skilled and semi-skilled labor, safety, security, health, emergency services, accommodation and tourism facilities which all are some lasting legacies of Indian states. The event basically focused on ways to uncover the knowledge,creativity and talent of management students who have just started their management studies .
Students had to present the scope of the given state. Also, they had to market their state with respect to the available natural resources, which is a key economic driver. Ideal representation of the cultural aspects can attract investors in their State.
Ecstatic Celebration erupted at IIPM Ahmedabad for the event Investment summit in India. The Event was very colorful and full of Joy, filled with the colors of the different states and tastes of the different culture of Indian states. Students were very participative and had put lots of hard work to make the event possible. The Event was all about Promoting the state in front of Juries and to convince them that their state is the best place to invest.
Students were to find a particular Industry, which would have immense scope for growth. They have to market their project with respect to the availability of the Natural resources as well as the other resources available in the state like, Road, Rail, Airport and Power resources. Economic drivers and the state’s cultural aspects as well as the Literacy rate of the particular state.
All in all the event was a Joy to watch, students of IIPM are very creative, they have shown how Management aspirants can learn real life Management Learning through this kind of Entertaining event without having any stress.
Students had to present the scope of the given state. Also, they had to market their state with respect to the available natural resources, which is a key economic driver. Ideal representation of the cultural aspects can attract investors in their State.
Ecstatic Celebration erupted at IIPM Ahmedabad for the event Investment summit in India. The Event was very colorful and full of Joy, filled with the colors of the different states and tastes of the different culture of Indian states. Students were very participative and had put lots of hard work to make the event possible. The Event was all about Promoting the state in front of Juries and to convince them that their state is the best place to invest.
Students were to find a particular Industry, which would have immense scope for growth. They have to market their project with respect to the availability of the Natural resources as well as the other resources available in the state like, Road, Rail, Airport and Power resources. Economic drivers and the state’s cultural aspects as well as the Literacy rate of the particular state.
All in all the event was a Joy to watch, students of IIPM are very creative, they have shown how Management aspirants can learn real life Management Learning through this kind of Entertaining event without having any stress.
IIPM Best B School in India - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA
K. K. Chutani
Sr. General Manager – Marketing, Dabur India Ltd.
Consumers today are becoming extremely health-conscious and are looking for healthy and non-traditional gifting options. In this scenario, we decided to roll out our first Diwali offering of a healthy gift in 2002 and it was a welcome change from the calorie-laden traditional gifting options. Our gift-packs offered the best combinations of taste and nutrition. We did our research bit, while continuing our focus on marketing. With our gift packs, we offered consumers a chance to gift their loved ones good health. It was new to us and everyone!
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine’s B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don’t trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. – For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
Thursday, August 26, 2010
IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA
Anupam Dutta
MD, Kellogg India
It was in June 2007 when Anupam Dutta bid adieu to Britannia New Zealand Foods where he was the Head of Dairy Business (and instrumental in the success of Britannia cheese), and joined Kellogg India as its Managing Director. It did not take long for Anupam to understand the dynamics of the ready-to-eat breakfast category and the core philosophy of Kellogg – healthy eating. Soon after joining, Anupam forayed into the weight management market by launching Special K, a new brand of cornflakes to help women lose weight. Sensing the potential in the lower strata of the society, Anupam also launched K-paks for Rs.10.
MD, Kellogg India
It was in June 2007 when Anupam Dutta bid adieu to Britannia New Zealand Foods where he was the Head of Dairy Business (and instrumental in the success of Britannia cheese), and joined Kellogg India as its Managing Director. It did not take long for Anupam to understand the dynamics of the ready-to-eat breakfast category and the core philosophy of Kellogg – healthy eating. Soon after joining, Anupam forayed into the weight management market by launching Special K, a new brand of cornflakes to help women lose weight. Sensing the potential in the lower strata of the society, Anupam also launched K-paks for Rs.10.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
Wednesday, August 25, 2010
IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA
Rameet Arora
Head – Marketing, Colors-Viacom18
I have many memorable marketing moments at Colors, but two stand out. First of course, was the launch of Colors. A mass channel, born out of possibly the most successful media launch we’ve known in a long long time. The second was the launch of Abhishek Aaram Classes, an idea that we have backed to the hilt. It was a big idea that pushed the envelope on the launch of Bingo. It was a phenomenally integrated campaign spanning many mediums.
Head – Marketing, Colors-Viacom18
I have many memorable marketing moments at Colors, but two stand out. First of course, was the launch of Colors. A mass channel, born out of possibly the most successful media launch we’ve known in a long long time. The second was the launch of Abhishek Aaram Classes, an idea that we have backed to the hilt. It was a big idea that pushed the envelope on the launch of Bingo. It was a phenomenally integrated campaign spanning many mediums.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
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