Showing posts with label CMD. Show all posts
Showing posts with label CMD. Show all posts

Saturday, November 10, 2012

SAMSUNG: MARKET EXPANSION

Will the 3-pronged plan work?

It has also cracked exclusive contracts with 40 Nokia distributors, with an aim to create a dent in the market leader’s strong position. Shushmul Maheshwari, CEO, RNCOS also thumps for the positive as, “Samsung’s launches will benefit from its enhanced distributor network, and the distributor agreements will prove advantageous.”

The company hopes that these moves would help it double market share to 15% by December 2008 as Jagdeep Kapoor, CMD, Samsika sounds upbeat as he professes, “Air is being created by Aamir and ground is being covered by their improved robust distribution network. This dual force will surely improve its market share.” What would also play to its advantage is also its planned ‘bundled’ launches with Airtel, BSNL and Idea. At the same time, Nokia’s slew of new and upgraded product releases and other marketing strategies will have to be kept note of if Samsung wants to narrow the gap, while at the same time getting ahead of others. For now though, Samsung has a one-up as Maheshwari asserts, “The strategies will definitely help Samsung and will force Nokia to reconsider its market-centric strategy.”


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.
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Monday, October 15, 2012

POSCO INDIA: SOUNG-SIK CHO

After Cho’s failure to get the Orissa project up and running, Posco must look for an Indian CMD

“During his four-year association with Posco India, Cho has a very little success to talk home about. During Cho’s tenure, violence at the proposed site delayed the implementation of the Rs.510 billion plant,” states S. Pattnayak, former chief Public Relation Officer, POSCO India, who had worked closely with Cho for over two years, and isn’t very positive about the work culture of the former CMD. “Although he is a good human being, and a good communicator, he was unable to build a cordial relationship between Korean & Indian employees,” says Pattnayak.

However, it would be completely one-sided, if we were to only consider Cho’s failures. During his tenure at the helm of affairs, Cho was able to obtain the state government’s recommendation to obtain a prospecting license for Posco in the iron-rich Khandadhar reserve. This was done despite stringent opposition. Besides, the company also obtained stage-I of the forest land diversion proposal clearance from the government. “But the ground reality is that there is not a single work done on the base level. And this is because of the mere negligence of the state as well as central governments. So I do not think it is a failure of Cho, I think it is the failure of Orissa government,” avers Dillip Satapathy, Orissa bureau chief, The Business Standard.

Despite this, Cho was left with no option but to vacate the coveted seat after three years at the top due to his inability to get the Orissa project up and running. Pattnayak pin-points, “Koreans do not tolerate failure, and Cho got punished for the same.” An announcement on the new CMD would probably come in any moment. The next CMD will have to make up for the weaknesses of Cho and ensure he can balance the cultural differences smoothly. In that sense, it would not be a bad idea to have an Indian candidate at the helm to better improve the chances of success.


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.
 
IIPM : The B-School with a Human Face
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