Systamatic growth

And all of it is only to quench the thirst of India Inc. “Assuming a systemic growth of 25% in lending, this capital should be good for the next three years,’’ K.V. Kamath, CEO, ICICI Bank said in an interview. A part of this capital is also meant for bearing the capital charge once the bank migrates to Basel II norms applicable from March, 2008. But, the flip side of ICICI’s belligerent growth is beginning to show, as peak hour banking for consumers has already begun to result in never ending queues. When Kamath goes out to score more growth, this is a botch-up he can ill afford!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

BRAND : Godrej No.1

BASELINE : Sachchi Prakritik Sundarta

4Ps TAKE : In the opening shot of the ad, there’s one irritating woman who’s dancing — or maybe she’s doing aerobics, we couldn’t figure out — along with some other lovelies, who keep pulling her cheek and saying ‘new pinch’, ‘new pinch’... the reason? Our leading lady has been using Godrej No. 1 soap. In the next shot, a dude drives up in a bike, and he too pulls her cheek and says ‘new pinch, new pinch’. So, what are we supposed to deduce? If you try out Godrej No 1, everyone around will be pulling your cheek? Not really a great USP, wouldn’t you agree? For a mass market product like soap, the ad has to really rise above the clutter or else go totally overboard. This one does neither. Weak storyboard, ineffectual protagonists, bad script — everything from the very beginning till the very end seems wrong with this ad. What it needs is clear thinking, better positioning and new ideas. The ad could do
with a few pinches itself!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative