The initial product was special yoghurt with western flavours (Indian Airlines being the end user). Today, the company’s portfolio comprises 66 mouthwatering products, ranging from yummy mayonnaise to rocking shakes. In a high cost market segment, mostly dominated by international brands, Rajiv says, “Pricing was the key to success,” and here’s how they’ve done it. “Our products are priced at one and a half times lesser than the imported products; and we deliver fresh products,” he informs. Moreover, given the country’s climate and the perishable nature of products, international players found the going hard.
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Source:- IIPM-Business and Economy
lament about skyhigh petrol prices. Ascending numbers at the gas pump have become a horrifying fixture in the economic thinking of consumers worldwide except the lucky chaps in oil producing nations, where a full tank can still be had for small change. Unfortunately, this does not apply to the two leading economic locomotives in Asia – China and India. Both nations are almost fully dependent on oil imports to keep the cars honking and the industry humming. Projects to broaden the use of alternative fuels have not ascended above the line of marginality yet. Not that nobody was trying hard. Biofuel production is becoming a priority fast.
onlookers globally. Another cutting philosophy supporting withdrawal of governments from investing in space travel, is that the money could be better spent on social development; more so as the oft touted claim – that other planets would provide access to huge amounts of resources which will benefit humanity – has never seen the light of space! And while critics portray the future foray as a repeat of colonial expeditions of the 15th & 16th century, the democratisation of space is not possible without reducing the cost of launches, which would necessarily come through private participation.
