RESEARCH AND PUBLICATION, IIPM KNOWLEDGE CENTRE
The domain of 150cc biking has always been lucrative for Indian motorcycle companies. The already overcrowded segment now has another entry from the Hero Honda stable – Achiever. Considered to have one of the best power to weight ratios among competition, the Achiever is pitted against the very capable Bajaj Pulsar and the Honda Unicorn machines, (which have already taken the market by storm). Priced at Rs.47,900, this is the third new motorcycle launched by the market leader this year. Hero Honda notched up sales of over 300,000 units in October 2005, an increase of 23.02% over the same month last year.
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Source: IIPM Editorial-2006
The domain of 150cc biking has always been lucrative for Indian motorcycle companies. The already overcrowded segment now has another entry from the Hero Honda stable – Achiever. Considered to have one of the best power to weight ratios among competition, the Achiever is pitted against the very capable Bajaj Pulsar and the Honda Unicorn machines, (which have already taken the market by storm). Priced at Rs.47,900, this is the third new motorcycle launched by the market leader this year. Hero Honda notched up sales of over 300,000 units in October 2005, an increase of 23.02% over the same month last year.
For Complete IIPM Article, Please Click
Source: IIPM Editorial-2006
