'Exit Poll'

Soon after, the brand ‘exit poll’ lost its credibility with the consumer. Failure to gauge the mood of the nation stretches further back than the last general elections; in fact, the last four exit polls were all miserable failures, the last being the worst example. While one of the alibis to this remarkable oversight is that advertisers are no longer interested, the real reason may be that despite the likely turnout in states like West Bengal and Kerala, most news channels are wary of antagonising the powers-that-be at the Centre by rocking the boat.

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Source IIPM-Editorial,2006