Tuesday, September 26, 2006

WHEN RHYME LOSES REASON...

DECONSTRUCTING THE HULLABALOO OVER VANDE MATRAM!
For those of us who never believed a melody as innocuous as our national song could possibly provoke any measure of outrage; a forceful rethink proved to be on the cards as the supposed centenary of Bankimchandra Chattopadhyay’s Vande Mataram presented itself last week. I’m sure you’ve heard, seen and read plenty of the controversy already, weighed the pros and cons of the matter too – was the HRD Ministry correct in circulating an order to schools mandating a rendition of the song on Sept. 7;

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

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Friday, September 22, 2006

BRAND : Honda City ZX

HEADLINE : Move up, with one simple decision
BASELINE : Outperform.
AGENCY : Dentsu Marcom
4Ps TAKE : The ad positions Honda City ZX in alignment with previous Honda communications, zeroing in on the ‘move up in life’ plank. The visual and body copy both have the brand personality of the Japanese carmaker, virtually stamped on them: ‘One simple decision states your arrival in life’, and of course, the decision is to drive home the swanky Honda City ZX, says the ad. The visual is simple yet attractive, showing a speeding Honda City ZX model on the road. The body copy also elaborates on how the sleek and aerodynamic style of the City ZX is backed by the most advanced technology... a clinching benefit for the brand?

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, September 18, 2006

CRUISE CONTROL...

“The game is not over!” proclaims Bollywood actor Hrithik Roshan in the latest promotion of the much hyped, upcoming Yash Raj film Dhoom-2. The movie promises to edify all that the original blockbuster Dhoom stood for and wow audiences with high voltage drama, death defying stunts and breathtaking visuals. The promos take you from speeding trains to rush hour traffic to cliff hanging sequences within seconds. While this is instant déjà vu for the fans of Dhoom, a section of you might be wondering, “Where are those bikes?” The Hayabusa 1300s and GSX R600s of Dhoom in fact captured the fascination of the youth and induced a sense of nomad biking fever in them. The movie was followed by an unprecedented surge in aspirational value for the motorbike. But it seems that the game ‘is’ over for those mean machines, at least in the Dhoom sequel. Let’s move on to the real world now.

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Tuesday, September 12, 2006

Ismat Chughtai's Short Story 'Gharwali'

Based on Urdu writer Ismat Chughtai’s short story ‘Gharwali’ and starring Kareena Kapoor and Aamir Khan, ‘Lajjo’ will commence filming in November 2006. It is a movie that derides the institution of marriage – like the recently released KANK – and that renegotiates the manwoman relationship, one where the woman philanders. Now, in an uphill progression, the Indian audience is coming around to the idea of paying to see their favourite stars in movies that are experimental; that lack forced song-and-dance sequences (oft en times in the rain) and without hackneyed dialogue (of course ,filmmakers still feel compelled to include at least one juicy dance number).

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Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006

Friday, September 08, 2006

Markets Are In Real Danger

Explains Khanna, “Markets are in real danger due to an oversupply in Tier II cities. There could be marginal decline in value in certain areas owing to oversupply, and without development being done in these areas, people have started doubting (the boom in the sector).” Additionally, around the festival time, one can look forward to the jumbo DLF IPO, which was the first to be launched in July, but got delayed owing to plummeting markets. DLF plans to raise around Rs.110 billion to armour its mega projects in the realty and hospitality sector. Many trade pundits believe that whatever be the size of DLF IPO, it is most likely to be oversubscribed. Nevertheless, the IPO will give an interesting insight into the current sentiments of investors in the real estate market.

For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link

Source:- IIPM-B&E , Initiative:- Prof. Arindam Chaudhuri - 2006