HEADLINE : Move up, with one simple decision
BASELINE : Outperform.
AGENCY : Dentsu Marcom
AGENCY : Dentsu Marcom
4Ps TAKE : The ad positions Honda City ZX in alignment with previ
ous Honda communications, zeroing in on the ‘move up in life’ plank. The visual and body copy both have the brand personality of the Japanese carmaker, virtually stamped on them: ‘One simple decision states your arrival in life’, and of course, the decision is to drive home the swanky Honda City ZX, says the ad. The visual is simple yet attractive, showing a speeding Honda City ZX model on the road. The body copy also elaborates on how the sleek and aerodynamic style of the City ZX is backed by the most advanced technology... a clinching benefit for the brand?
For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
ous Honda communications, zeroing in on the ‘move up in life’ plank. The visual and body copy both have the brand personality of the Japanese carmaker, virtually stamped on them: ‘One simple decision states your arrival in life’, and of course, the decision is to drive home the swanky Honda City ZX, says the ad. The visual is simple yet attractive, showing a speeding Honda City ZX model on the road. The body copy also elaborates on how the sleek and aerodynamic style of the City ZX is backed by the most advanced technology... a clinching benefit for the brand?For Complete IIPM – Editorial , Please Click on IIPM-Editorial Link
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