When the media world went bonkers sniffing in vain for leads on the Tata- Corus front, there was only one publication invited right into the heart of Tata Steel’s Jamshedpur epicenter, for an exclusive investigation into why the Tatas are killing Tata Steel, and why they’re loving it; B&E presents...
There is a hint of a dimple on her cheeks when she smiles and talks reverentially in a hushed voice. The last thing that comes to your mind in the tastefully decorated and neat office while looking at her is steel; steel magnolia may be more like it. A striking painting by Anjolie Ela Menon adds to the ambiencegrace, heritage and bewildering change. Jenny Shah is not just elegant and Charmin in her 39 years; she even oozes awe while talking about how Tata Steel is planning to celebrate 100 glorious years of existence in 2007. After all, she is Head, for Tata Steel’s Centre for Excellence, in charge of heritage communications – in reality, a well oiled PR exercise to ‘educate’ ‘em commoners about how great the founder of Tata Steel, Jamshed Tata was. And how his legacy lives on in the steel township of Jamshedpur, which boasts of a railway station aptly called Tatanagar.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
There is a hint of a dimple on her cheeks when she smiles and talks reverentially in a hushed voice. The last thing that comes to your mind in the tastefully decorated and neat office while looking at her is steel; steel magnolia may be more like it. A striking painting by Anjolie Ela Menon adds to the ambiencegrace, heritage and bewildering change. Jenny Shah is not just elegant and Charmin in her 39 years; she even oozes awe while talking about how Tata Steel is planning to celebrate 100 glorious years of existence in 2007. After all, she is Head, for Tata Steel’s Centre for Excellence, in charge of heritage communications – in reality, a well oiled PR exercise to ‘educate’ ‘em commoners about how great the founder of Tata Steel, Jamshed Tata was. And how his legacy lives on in the steel township of Jamshedpur, which boasts of a railway station aptly called Tatanagar.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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