What’s common between Aamir Khan, Happydent, Coke, Parachute and Hum Tum, Fanaa, Rang De Basanti, Taare Zameen Par? Prasoon Joshi smiles “I didn’t want to die frustrated, regretting what I wanted to do but couldn’t or didn’t. So I just went ahead, made time and followed my heart…” Joshi has always maintained that for him words were the ultimate aphrodisiacs.
Communication, in an
y form – films, poems, lyrics, ads was the key. He believes decoding passion and emotion is what words are about. “When I am listening to a client passionately talking about his products, I am thinking how best I can effectively decode it. The same is true for the Bollywood arena. Its about consuming the message sensorially and sharing it with your target group with the same passion... This is the challenge and it excites me all the time.”
Similarities and differences exist. “Both are trying to communicate through words, visual , music, films. The difference is: one is a product, while other is about selling a product.” Is there an ‘awe’ factor in the Bollywood–adland interface?
“No more. Each lends the other a special dimension. Personally, I have never licked up to the tinsel town stars. My stars are Tagore, Premchand, Shakespeare, Ghalib, Kishori Amonkar, Sarat Chandra, Bhimsen Joshi, Bismillah Khan...” offers the ad-man. Now, we are talking Prasoon!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Communication, in an
y form – films, poems, lyrics, ads was the key. He believes decoding passion and emotion is what words are about. “When I am listening to a client passionately talking about his products, I am thinking how best I can effectively decode it. The same is true for the Bollywood arena. Its about consuming the message sensorially and sharing it with your target group with the same passion... This is the challenge and it excites me all the time.”Similarities and differences exist. “Both are trying to communicate through words, visual , music, films. The difference is: one is a product, while other is about selling a product.” Is there an ‘awe’ factor in the Bollywood–adland interface?
“No more. Each lends the other a special dimension. Personally, I have never licked up to the tinsel town stars. My stars are Tagore, Premchand, Shakespeare, Ghalib, Kishori Amonkar, Sarat Chandra, Bhimsen Joshi, Bismillah Khan...” offers the ad-man. Now, we are talking Prasoon!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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