How important India is, becomes clear the moment Fredrik shares passionately with us how he has devoted 
a significant time in contributing to the direct selling industry in India; and even envisions India becoming the biggest market for Oriflame internationally. And the key to this? Providing the best natural Swedish beauty products at affordable prices all over India. Fredrik exclaims, “Asia, as a whole, contributes to around 6% of our turnover; and India is one of the major contributors – of course, as it is one of our top three high priority markets.”
But yes, competition does matter. And Amway already has a head start and a uniquely different positioning. But Fredrik’s not losing sleep, “Amway is a very good company and I have respect for it; but it’s up to different companies on how they compete and perform.” Interestingly, rather than Amway, Fredrik’s slugging it out first with his own company’s supply chain and infrastructure, “Maintaining supply chain is our key area of investment. It requires huge capital as India is a huge country. Infrastructure is a major challenge in India. So we continue to invest there too.” Moreover with competitors spending heavily on advertising, even this area becomes a cost laden tubhole for Oriflame. But Fredrik is careful in his plans, “We do lot of outdoor and print media, but we have no plans to go for any TVC right now as our consultant base is not so huge.” And the results seem to be beyond expectations, as he reveals, “We have been growing at 40-50% yoy in the last three years. Now, it is tough to keep up, but we will continue to grow at 30-40% on a year-on-year basis.”
For a man who believes passionately in his employees and even his ‘consultants’ [“The consultants are independent business partners and we motivate them with training, seminars, education and compensation and so forth”], Fredrik comes out as a man well in command of his profession. But the personal front is where his biggest challenges are currently. With apologies to the ladies, the man is married and is a father of three children, and is looking for answers on how to work out a balance between his personal and professional life. Fredrik confesses, “I don’t ‘balance’ as I just work. I do try to look after my family but sometimes I neglect them and that troubles me.”
And curious that we were, we threw the last one at him on the one thing he loves about India and the one thing he doesn’t love; and spank on came the answer, “Oh, I love Indian people but not the climate.” Don’t worry Fred, neither do we [love the climate]! And as far as the other part goes, our newspapers would have given you the dope on how much we Indians love ourselves... [No, Fredrik didn’t manage to sell us the Oriflame face cream].
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
a significant time in contributing to the direct selling industry in India; and even envisions India becoming the biggest market for Oriflame internationally. And the key to this? Providing the best natural Swedish beauty products at affordable prices all over India. Fredrik exclaims, “Asia, as a whole, contributes to around 6% of our turnover; and India is one of the major contributors – of course, as it is one of our top three high priority markets.”But yes, competition does matter. And Amway already has a head start and a uniquely different positioning. But Fredrik’s not losing sleep, “Amway is a very good company and I have respect for it; but it’s up to different companies on how they compete and perform.” Interestingly, rather than Amway, Fredrik’s slugging it out first with his own company’s supply chain and infrastructure, “Maintaining supply chain is our key area of investment. It requires huge capital as India is a huge country. Infrastructure is a major challenge in India. So we continue to invest there too.” Moreover with competitors spending heavily on advertising, even this area becomes a cost laden tubhole for Oriflame. But Fredrik is careful in his plans, “We do lot of outdoor and print media, but we have no plans to go for any TVC right now as our consultant base is not so huge.” And the results seem to be beyond expectations, as he reveals, “We have been growing at 40-50% yoy in the last three years. Now, it is tough to keep up, but we will continue to grow at 30-40% on a year-on-year basis.”
For a man who believes passionately in his employees and even his ‘consultants’ [“The consultants are independent business partners and we motivate them with training, seminars, education and compensation and so forth”], Fredrik comes out as a man well in command of his profession. But the personal front is where his biggest challenges are currently. With apologies to the ladies, the man is married and is a father of three children, and is looking for answers on how to work out a balance between his personal and professional life. Fredrik confesses, “I don’t ‘balance’ as I just work. I do try to look after my family but sometimes I neglect them and that troubles me.”
And curious that we were, we threw the last one at him on the one thing he loves about India and the one thing he doesn’t love; and spank on came the answer, “Oh, I love Indian people but not the climate.” Don’t worry Fred, neither do we [love the climate]! And as far as the other part goes, our newspapers would have given you the dope on how much we Indians love ourselves... [No, Fredrik didn’t manage to sell us the Oriflame face cream].
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
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Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
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IIPM Delhi - Indian Institute of Planning and Management New Delhi ...IIPM ranked ahead of IIMs
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