Two years ago, We Criticised Canon for Belligerently Focusing on R&D Investments and Innovation when the Market didn’t seem to have a taste for it. Two years thence, We realise that Canon India’s CEO Kensaku Konishi somehow has managed to pull it off, Despite all Criticism. How? This one’s just to Answer That Question!
And the standard army plan seems to be working with Canon being on the receiving end of much optimism in some categories. In laser printers, their market share has jumped from 3-4% in 2006 to 35-36% (laser printing as well as laser multi-function category) by end 2009. In the camera space, the company recorded a market share of 16% in the point-and-shoot category and 32% in the digital SLR category in the April-June quarter this year in terms of unit shipments (IDC). In the digital SLR category, Canon is in a virtual duopoly with Nikon, which had a market share of 52% for the quarter. The copier segment is another space where Canon has been making stellar gains, with market share increasing to 25% from 23% last year. However, there have been reversals as well for Konishi. In the digital camera space Canon has in fact fallen behind both Sony and Nikon, for it was the leader in the digital camera category in September 2007 with 24% market share according to IDC. Similarly, Canon has also been unable to make much headway in the inkjet printing space (market share at around 13.4% for quarter ending June), and would like to make more major gains in that area.
And the standard army plan seems to be working with Canon being on the receiving end of much optimism in some categories. In laser printers, their market share has jumped from 3-4% in 2006 to 35-36% (laser printing as well as laser multi-function category) by end 2009. In the camera space, the company recorded a market share of 16% in the point-and-shoot category and 32% in the digital SLR category in the April-June quarter this year in terms of unit shipments (IDC). In the digital SLR category, Canon is in a virtual duopoly with Nikon, which had a market share of 52% for the quarter. The copier segment is another space where Canon has been making stellar gains, with market share increasing to 25% from 23% last year. However, there have been reversals as well for Konishi. In the digital camera space Canon has in fact fallen behind both Sony and Nikon, for it was the leader in the digital camera category in September 2007 with 24% market share according to IDC. Similarly, Canon has also been unable to make much headway in the inkjet printing space (market share at around 13.4% for quarter ending June), and would like to make more major gains in that area.
These aren’t the moot issues at the moment for Konishi, though. It’s a market at the early stages of growth, and market positions may get exchanged several times till there is a relative equilibrium at maturity. What matters is the position that Konishi can build for Canon in this period, in the physical space as well as in the consumer’s mind. Growth rates are strong in both its key camera and printer divisions – the former led by rising aspirations and disposable incomes of Indian families and the latter getting a boost from the rapid rise in PC penetration in India. In the quarter ending June 2010, point and shoot and digital SLR sales have grown by 17% and 69% respectively y-o-y.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
