But interestingly, all this restructuring has not
shortchanged the employees. Adi professes, “The 20,000+ ‘Godrejites’ who are an integral part of the Godrej Group’s fabric make our success a possibility. This focus on people has made us create policies and practices that help cultivate and manage talent.” Though the key critical issue, as Adi accepts, has surely been “attracting, retaining and managing talent.”
Change within Godrej has also seen this erstwhile household brand manufacturer turn enter the real estate industry. Though Godrej Properties was established in 1990, it’s only in early 2008 that the group has taken up fronting this entity. “The country is witnessing a real estate boom and Godrej Properties will definitely try to cash in on it,” opines Adi to us. But strangely, Godrej is banking big on developing official complexes and malls rather than going for residential complexes. A questionable focus surely. And now, with an IPO around the corner, the company is planning to raise around Rs.600 crores from the equity market [a 49% stake has already been sold to HDFC Ventures].
But perhaps the FMCG sector is where Godrej might finally end up making the maximum noise. “Sector wise, last year, food was driving the FMCG sector but this year there will be growth in the entire segment of FMCG and we believe that such growth will be the highest among all the other sectors,” reveals a confident Adi. Oh yes, we have already witnessed the relaunch of Cinthol in the Indian market with Hrithik as the brand ambassador and the launch of Godrej Renew with Katrina Kaif endorsing the brand.
shortchanged the employees. Adi professes, “The 20,000+ ‘Godrejites’ who are an integral part of the Godrej Group’s fabric make our success a possibility. This focus on people has made us create policies and practices that help cultivate and manage talent.” Though the key critical issue, as Adi accepts, has surely been “attracting, retaining and managing talent.”Change within Godrej has also seen this erstwhile household brand manufacturer turn enter the real estate industry. Though Godrej Properties was established in 1990, it’s only in early 2008 that the group has taken up fronting this entity. “The country is witnessing a real estate boom and Godrej Properties will definitely try to cash in on it,” opines Adi to us. But strangely, Godrej is banking big on developing official complexes and malls rather than going for residential complexes. A questionable focus surely. And now, with an IPO around the corner, the company is planning to raise around Rs.600 crores from the equity market [a 49% stake has already been sold to HDFC Ventures].
But perhaps the FMCG sector is where Godrej might finally end up making the maximum noise. “Sector wise, last year, food was driving the FMCG sector but this year there will be growth in the entire segment of FMCG and we believe that such growth will be the highest among all the other sectors,” reveals a confident Adi. Oh yes, we have already witnessed the relaunch of Cinthol in the Indian market with Hrithik as the brand ambassador and the launch of Godrej Renew with Katrina Kaif endorsing the brand.
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100-day Writer’s Guild Strike may have brought smiles to the face of the striking labour unions; but the strike itself has spelt a lean period for Hollywood goliaths. Major Hollywood studios and television networks have reported bleeding balance sheets for the quarter ended March 2008 (we took into account revenues and profits from the movie and/or TV business only). Paramount Pictures received the biggest setback, witnessing a 37.58% drop in revenues (to $11.4 billion), with losses to the tune of $63 million. Other biggies of tinsel town, including Disney, NBC Universal, 21st Century Fox and Warner Bros were destined with a similar fate (see box).
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Indian Pharma industry is, when will India give to the world its first new molecule? Well, my belief is, that while it is unlikely to happen in the immediate future, it will surely happen over a period of 8-10 years. This belief stems from the significant position carved by the Indian pharma industry in the global generics marketplace and the progress made by leading pharma companies in their drug discovery programs.
the world to bet big on the Rs.450 billion Indian FMCG industry. That’s not-so-obvious. But then, only a woman can understand a woman better and that’s the obvious! And cashing-in on this standard rule is Hina Nagarajan, Country Manager of Mary Kay Cosmetics Pvt. Ltd., the US-based company that forayed into India late last year. The company has taken select markets in India by storm in a span of just six months. In such a short breath, through its unique direct selling model, they have roped in over 2000 women dealers. Like other now-successful multi-level-marketing companies, this one too steers clear of the retailing strategy, but with other cosmetics player growing from big to bigger, the question of Mary Kay’s continued success does arise. But, with its unique game plan, this personal care player isn’t oblivious to the threats and consequences, and is willing to play hardball with the Goliaths of the tournament. In conversation with 4Ps B&M, Hina Nagarajan shares future strategies for the Indian market.