Electronic Voting Machines have made the polling process much faster. They also help maintain total voting secrecy. The EVM is said to be 100 per cent tamper proof. And, at the end of the polling, the results are available at the push of a button. It has completely revolutionised elections.The EVM designed by Bharat Electronics engineers and their smooth application in lakhs of villages across the country has helped allay fears of booth capture and other ills.
Wednesday, October 21, 2009
Karma & Nirvana - Heaven on Earth
Karma and nirvana are different. According to the
swadharan bhakti marg or thought, there are three things: gyan, karma and bhakti. But the bhakta has over time learnt that the way to nirvana cannot be through karma; bhakti is, in this case, the essential ingredient. The final stage of mukti, or liberation is nirvana.
Nirvana is attained when the atma (soul) becomes one with the parmatma (the Almighty). The atma itself has to end and only changes its human body as a person dies physically.

Nirvana is attained when the atma (soul) becomes one with the parmatma (the Almighty). The atma itself has to end and only changes its human body as a person dies physically.
Wednesday, October 14, 2009
Taj Mahal - Poetry in marble
The beauty of the Taj in Agra is perhaps as legendary as the myths that surround it. The mausoleum built by emperor Shah Jahan on the passing away of his third wife Mumtaz Mahal passed away giving birth to the couple’s fourteenth child, is distinctively Persian in style though its Hindu elements are so
pronounced (the finial for instance resembles a trident) that many have claimed it to be a Shiva temple. The most tragic myth surrounding the Taj is that the emperor chopped off the hands of the master craftsmen so that they could not replicate the designs elsewhere, while one of the most absurd ones is that Lord William Bentinck, governor general of India in the 1930s, planned to demolish the Taj and auction the marble in a fund raising drive. Historian Anshuman Dwivedi says the monument is designed to stun. “The ten-and-a-half feet doorway that leads to the Taj (A UNESCO World heritage site) is made of a mixture of eight elements and was originally covered in silver. It picked up wavering reflections of the monument. It has 1100 nails and each is covered with a silver coin.” The Taj’s main dome is 187 feet tall and is made of red sandstone from Fatehpur Sikri, jade and crystal from China, turquoise from Tibet and gems from Sri Lanka.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2009

For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2009
Monday, October 12, 2009
Enigmatic beauties - Deathless aura frozen in time
What was it about the actresses of yore that made them
so timeless? Would Madhubala, Geeta Bali or Smita Patil have been the legends they are if they hadn’t died so young? When Meena Kumari died at 40, Pakeezah became a blockbuster. Wonder what its fate would have been had the tragedy queen lived!
But is Madhubala's smile really more enigmatic than Madhuri Dixit’s? Did Geeta Bali have better comic timing than Sridevi just because the one lived less than the other? Waheeda Rehman and Vyjanthimala have grown old with great dignity. So did the recently deceased Gayatri Devi. But one of today’s top actresses said to me, “It’s so sad to see them old. Legends should never get wrinkles.” So is a swift snuffing-out a prerequisite for mystification?
It’s a strange irony. To be truly timeless the beauty must make a timely exit.

But is Madhubala's smile really more enigmatic than Madhuri Dixit’s? Did Geeta Bali have better comic timing than Sridevi just because the one lived less than the other? Waheeda Rehman and Vyjanthimala have grown old with great dignity. So did the recently deceased Gayatri Devi. But one of today’s top actresses said to me, “It’s so sad to see them old. Legends should never get wrinkles.” So is a swift snuffing-out a prerequisite for mystification?
It’s a strange irony. To be truly timeless the beauty must make a timely exit.
Thursday, October 01, 2009
ASHOK LEYLAND
It’s rugged, it’s tough & masculine... it’s Tata, followed by Ashok Leyland
India moves on it; Ashok Leyland is a brand that is known for its rugged and is built on the experience of millions who come in contact with this name in one way or the other. People who are closely associated with this brand have a high regard for it and the company doesn’t take it for granted either. The media campaign for Ashok Leyland brand truly represents the heart of the company through a young engineer who is passionate about his work and is dedicated to deliver value to the customer. An experiential brand, Ashok Leyland’s perception is developed by people who use these products on a day-to-day basis to reach their work stations and back, not to forget the drivers that spend half their life in a truck. Talking about perception, Thomas T. Abraham, GM – Corporate Communications, Ashok Leyland says, “In anticipation of market needs, we are increasingly offering fully built vehicles. This is a huge brand building opportunity as much as it is a business opportunity.” However, recently competition from nimbler players like Tata Motors and M&M has been hitting Ashok Leyland where it hurts. While Tata’s Ace is challenging the dynamics of the LCV market, in the CV segment, entry of global players in JVs with Indian partners (Navistar’s tie-up with M&M and MAN’s with Force Motors) is causing further heart burn. Nevertheless, the company is siting on a goldmine; it sold 83,000 vehicles last year and believe they can do better. Now that’s heavy-duty optimism!
Source : IIPM Editorial, 2009
India moves on it; Ashok Leyland is a brand that is known for its rugged and is built on the experience of millions who come in contact with this name in one way or the other. People who are closely associated with this brand have a high regard for it and the company doesn’t take it for granted either. The media campaign for Ashok Leyland brand truly represents the heart of the company through a young engineer who is passionate about his work and is dedicated to deliver value to the customer. An experiential brand, Ashok Leyland’s perception is developed by people who use these products on a day-to-day basis to reach their work stations and back, not to forget the drivers that spend half their life in a truck. Talking about perception, Thomas T. Abraham, GM – Corporate Communications, Ashok Leyland says, “In anticipation of market needs, we are increasingly offering fully built vehicles. This is a huge brand building opportunity as much as it is a business opportunity.” However, recently competition from nimbler players like Tata Motors and M&M has been hitting Ashok Leyland where it hurts. While Tata’s Ace is challenging the dynamics of the LCV market, in the CV segment, entry of global players in JVs with Indian partners (Navistar’s tie-up with M&M and MAN’s with Force Motors) is causing further heart burn. Nevertheless, the company is siting on a goldmine; it sold 83,000 vehicles last year and believe they can do better. Now that’s heavy-duty optimism!
Source : IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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