Indian Airlines

The initial product was special yoghurt with western flavours (Indian Airlines being the end user). Today, the company’s portfolio comprises 66 mouthwatering products, ranging from yummy mayonnaise to rocking shakes. In a high cost market segment, mostly dominated by international brands, Rajiv says, “Pricing was the key to success,” and here’s how they’ve done it. “Our products are priced at one and a half times lesser than the imported products; and we deliver fresh products,” he informs. Moreover, given the country’s climate and the perishable nature of products, international players found the going hard.

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Source:- IIPM-Business and Economy