What started off as an initiative to make its r
efineries greener (mango trees) has turned out to be a major money minting machine for Reliance Industries. Surprisingly ,mangoes are fetching higher profit margins than the company’s core products. It started last year when Reliance industries planted 470acres of mango plantation, largest in Asia; and produced some 387 tonnes of the juicy fruits. Around three tones of the consignment was purchased by London-based tony store chain, Harrods. The chain is selling the mangoes in both townships and some major store chains within the country and demands100 tonnes by next year. The mangoes are sold by Reliance Industries for Rs.40 per kg, which are then sold by foreign stores for as high as Rs.2,400 per dozen.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
efineries greener (mango trees) has turned out to be a major money minting machine for Reliance Industries. Surprisingly ,mangoes are fetching higher profit margins than the company’s core products. It started last year when Reliance industries planted 470acres of mango plantation, largest in Asia; and produced some 387 tonnes of the juicy fruits. Around three tones of the consignment was purchased by London-based tony store chain, Harrods. The chain is selling the mangoes in both townships and some major store chains within the country and demands100 tonnes by next year. The mangoes are sold by Reliance Industries for Rs.40 per kg, which are then sold by foreign stores for as high as Rs.2,400 per dozen.For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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