Malls are not just transforming consumer lifestyles, they’re also forcing marketers to pull up their socks!
Times are changing. Weekend evenings have never been so full of ‘options’ for families living in A, B and an increasing number of C towns and cities in India. And the option is a unanimous ‘yes’ for a visit to the nearest mall. Air-conditioned environment, no load-shedding, choice of food and snacks, gaming, entertainment and an uninhibited access to shopping or at least, window shopping! But, in spite of the seductively illuminated array of showrooms and boutiques inside a mall, one mostly finds the shoppers lugging out loaded bags of their prized catch of groceries and other household utilities. A peep into a shopper’s basket and one can tell that there is an inconsistent mix of products. The size/volume of some products clearly indicates that the customer is sampling it for the first time.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
Times are changing. Weekend evenings have never been so full of ‘options’ for families living in A, B and an increasing number of C towns and cities in India. And the option is a unanimous ‘yes’ for a visit to the nearest mall. Air-conditioned environment, no load-shedding, choice of food and snacks, gaming, entertainment and an uninhibited access to shopping or at least, window shopping! But, in spite of the seductively illuminated array of showrooms and boutiques inside a mall, one mostly finds the shoppers lugging out loaded bags of their prized catch of groceries and other household utilities. A peep into a shopper’s basket and one can tell that there is an inconsistent mix of products. The size/volume of some products clearly indicates that the customer is sampling it for the first time.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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