Cover Feature

It has four budget hotels under Ginger brand at the moment, and plans to roll it out across the country. Raymond Bickson, MD & CEO, IHC says, “Priced at Rs.950 for a single room and at Rs.1,175 for a double room, Ginger hotels have created a new category in the domestic hospitality landscape.” Foreign players are also invading this territory. Accor, Best Western and Days Inn are some of the players looking to go for a kill. Hoteliers are eying budget segment as a stream to diversify their hotel business, with the Indian chains not only steaming up things locally, but also in the global markets. Unlike the other industries, overseas invasion by the Indian hoteliers was initiated almost five decades back.


For Complete IIPM-Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006