Trendsetters – the Munjal family has been at
the epicenter of the colossal change brought in the Indian two-wheeler industry, so much so that today their company owns a staggering 52% of the Indian two-wheeler market, and is the world’s single largest two-wheeler company by volumes. Today, the erstwhile bicycle company has six different models in its range of nine product diversifications with the Splendor becoming the most popular motorcycle of all times (across the globe) selling more than a smashing 1.3 million units in the year 2002.For Complete IIPM-Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Editor:- Prof. Arindam Chaudhuri - 2006
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