Monday, January 15, 2007

WHAT’S IN A REPUTATION? LOTS!

Which are India’s most ‘reputable’ companies? Forbes magazine has brought out its Top Ten list of India’s best-perceived companies, based on a survey carried out by Reputation Institute (which recently ranked the reputations of 600 global biggies). But first, what does it take to earn your customers’ trust? Forbes says that “Good products are an important start, of course. But customers judge companies based on a range of factors: How they treat their employees, how they treat the environment and how much they contribute to the society.” So here’s what Indians feel about their best mettle in India Inc.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

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