A
re tabloids going to be the future of the newspaper format? This can be debated indefinitely, and we know that some people will say that although the format has been a success in Mumbai (thanks largely to the long commute time during which passengers wouldn’t quite mind reading a paper that is compact, peppy and comfortable to carry), but will the same success be replicated in Delhi? Only time will tell, but the big news is that Mumbai’s successful metro tabloid Mid-Day is going to be launched in the capital next month.
re tabloids going to be the future of the newspaper format? This can be debated indefinitely, and we know that some people will say that although the format has been a success in Mumbai (thanks largely to the long commute time during which passengers wouldn’t quite mind reading a paper that is compact, peppy and comfortable to carry), but will the same success be replicated in Delhi? Only time will tell, but the big news is that Mumbai’s successful metro tabloid Mid-Day is going to be launched in the capital next month.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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