Friday, March 09, 2007

Dish TV

That’s nothing short of henomenal. Since its launch in October 2003, Dish TV has built one of the strongest subscriber bases of 1.7 million homes and a viewership of 10.5 million. With the claim of having reinvented cable viewing in India, and of educating consumers all across the nation to a point where they now understand the difference between set top boxes, cable wires, and DTH feeds, Dish TV has brought in the D-word into a most respectable usage not only in the household space, but even in corporate India. Dish TV peacefully, yet forcefully, slides into our top 25 startups list. And one suspects they’re not going anywhere...not soon!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

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