How important India is, becomes clear the moment Fredrik shares passionately with us how he has devoted
a significant time in contributing to the direct selling industry in India; and even envisions India becoming the biggest market for Oriflame internationally. And the key to this? Providing the best natural Swedish beauty products at affordable prices all over India. Fredrik exclaims, “Asia, as a whole, contributes to around 6% of our turnover; and India is one of the major contributors – of course, as it is one of our top three high priority markets.”
But yes, competition does matter. And Amway already has a head start and a uniquely different positioning. But Fredrik’s not losing sleep, “Amway is a very good company and I have respect for it; but it’s up to different companies on how they compete and perform.” Interestingly, rather than Amway, Fredrik’s slugging it out first with his own company’s supply chain and infrastructure, “Maintaining supply chain is our key area of investment. It requires huge capital as India is a huge country. Infrastructure is a major challenge in India. So we continue to invest there too.” Moreover with competitors spending heavily on advertising, even this area becomes a cost laden tubhole for Oriflame. But Fredrik is careful in his plans, “We do lot of outdoor and print media, but we have no plans to go for any TVC right now as our consultant base is not so huge.” And the results seem to be beyond expectations, as he reveals, “We have been growing at 40-50% yoy in the last three years. Now, it is tough to keep up, but we will continue to grow at 30-40% on a year-on-year basis.”
For a man who believes passionately in his employees and even his ‘consultants’ [“The consultants are independent business partners and we motivate them with training, seminars, education and compensation and so forth”], Fredrik comes out as a man well in command of his profession. But the personal front is where his biggest challenges are currently. With apologies to the ladies, the man is married and is a father of three children, and is looking for answers on how to work out a balance between his personal and professional life. Fredrik confesses, “I don’t ‘balance’ as I just work. I do try to look after my family but sometimes I neglect them and that troubles me.”
And curious that we were, we threw the last one at him on the one thing he loves about India and the one thing he doesn’t love; and spank on came the answer, “Oh, I love Indian people but not the climate.” Don’t worry Fred, neither do we [love the climate]! And as far as the other part goes, our newspapers would have given you the dope on how much we Indians love ourselves... [No, Fredrik didn’t manage to sell us the Oriflame face cream].
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
a significant time in contributing to the direct selling industry in India; and even envisions India becoming the biggest market for Oriflame internationally. And the key to this? Providing the best natural Swedish beauty products at affordable prices all over India. Fredrik exclaims, “Asia, as a whole, contributes to around 6% of our turnover; and India is one of the major contributors – of course, as it is one of our top three high priority markets.”But yes, competition does matter. And Amway already has a head start and a uniquely different positioning. But Fredrik’s not losing sleep, “Amway is a very good company and I have respect for it; but it’s up to different companies on how they compete and perform.” Interestingly, rather than Amway, Fredrik’s slugging it out first with his own company’s supply chain and infrastructure, “Maintaining supply chain is our key area of investment. It requires huge capital as India is a huge country. Infrastructure is a major challenge in India. So we continue to invest there too.” Moreover with competitors spending heavily on advertising, even this area becomes a cost laden tubhole for Oriflame. But Fredrik is careful in his plans, “We do lot of outdoor and print media, but we have no plans to go for any TVC right now as our consultant base is not so huge.” And the results seem to be beyond expectations, as he reveals, “We have been growing at 40-50% yoy in the last three years. Now, it is tough to keep up, but we will continue to grow at 30-40% on a year-on-year basis.”
For a man who believes passionately in his employees and even his ‘consultants’ [“The consultants are independent business partners and we motivate them with training, seminars, education and compensation and so forth”], Fredrik comes out as a man well in command of his profession. But the personal front is where his biggest challenges are currently. With apologies to the ladies, the man is married and is a father of three children, and is looking for answers on how to work out a balance between his personal and professional life. Fredrik confesses, “I don’t ‘balance’ as I just work. I do try to look after my family but sometimes I neglect them and that troubles me.”
And curious that we were, we threw the last one at him on the one thing he loves about India and the one thing he doesn’t love; and spank on came the answer, “Oh, I love Indian people but not the climate.” Don’t worry Fred, neither do we [love the climate]! And as far as the other part goes, our newspapers would have given you the dope on how much we Indians love ourselves... [No, Fredrik didn’t manage to sell us the Oriflame face cream].
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...IIPM ranked ahead of IIMs
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...IIPM ranked ahead of IIMs
urban and local bodies and state governments to stay away from public broadcasting. The regulatory authority has recommended that political & religious body and the state governments should not be allowed to run and own broadcast outfits like cable, DTH, TV channels et al. Those who are already involved in such business should plan to phase out in another three to four years. The recommendations, if made binding by the government, will surely benefit the broadcast industry as the involvement of such parties in the business has put a question mark on the integrity of the medium. There have been debates on the issue raising concerns that such involvements may lead to the misuse of the medium to fulfil the political and other considerations of the party in concern.
repercussions of ever-increasing oil prices. There were two wheelers and four wheelers rolled out of the assembly lines all across the country and auto financers were running after prospective ‘drivers’ and ‘riders’, everywhere… Cheap funds, cheap bikes, cheaper cars (with that ‘interest’ string attached), but ‘expensive’ oil! That was the buzz around, and India was worried (and so were the Americans, of course!). It felt like wartime, with guns but no bullets, with automobile engines all around but perhaps no oil to vroom around! And the financials of the auto majors? Oh! They stood tall and pretty, prouder than bearing the ‘seal of the eagle’! Happy Capitalism was the dream word, but no more a reverie!
for all we care, given the completely controversial and practically outdated methodology on which this concept thrives! But we’ll cross the damned Kwai bridge when we reach it. First, the ides of March. There is no question that global warming has been the most talked about phenomenon in the last century and in this one too. Environmentalists have more often than not been sidelined as the trouble creators. Surprisingly, the most impactful of all the environmentalists has perhaps been the one who has been least known – the man who is credited with inventing carbon trading (pundits call him the father of carbon trading) – Richard Sandor! The man gave an economic value to efforts dealing with reduction in pollution, the most crucial aspect of environment. Sadly, what he envisioned is perhaps miles off what is becoming of this ‘business’.
from the spillovers of the on going financial crunch and remain afloat. Bank of America (BoA), the third largest bank of the United States, has already got into the cash saving mode by adapting cost cutting measures. It has laid down plans of slashing up to 35,000 jobs spread over a period three years. The objective is to save a whopping $7 billion and offset the erosion of business inflicted by global economic downturn. However, it has poured cold water on reports of shedding its 19.13% stake in China Construction Bank at a discount of almost 13-17% to raise around $3 billion. The news was enough to have a negative impact on the market standing of the Chinese lender, as its stock prices nose dived by almost four per cent. Thus, the company (BoA) is ready to adopt any method to cut cost but not by selling off stakes.