Friday, October 30, 2009

Health ads in unHealthy US

Obama and his lobbyists not only shake but also shock the world…

Anything associated with the US surprises or shocks the world - be it its hyped space missions, interference in world diplomacy or booms or bursts in its economic activities. Even President Obama, recently, grabbing the Nobel peace prize surprised many while flabbergast the rest. Congratulations to him for his noble intentions and most importantly his ability to convince people across the border, though people are still waiting to see Obama and his administration working effectively other than making frivolous speeches. Moreover, the trend of healthcare ad spending in the US is going to shake rather shock the world. Surprisingly, Obama is giving more attention on how innovatively and effectively he can convince people to accept the plan rather how innovative and effective the plan actually is!

Undoubtedly, an important issue that concerns each American is the turbulent healthcare system. The surprising fact is that though the US spends highest on healthcare; it ranks way behind many European nations. Obama intends to overhaul healthcare with his reform plan which is yet to get through the US Congress and which requires popular public consensus too. That is where the game begins. Americans are bombarded with healthcare ads and similar programs. A recent figure revealed that healthcare reform ad spending reached $114 million mark, a figure believed to be the costliest ever. The Campaign Media Analysis Group, which tracks political ads and national spending on healthcare, states that while $50 million was spent over the course of first seven months, the second $50 million was poured in just last six weeks. And as this 'healthy' debate is at a very crucial phase, about $1.5 million is spent daily on advertising and campaigns. There were 1 lakh commercial ads aired by 49 different groups in last 60 days. Obama himself went to dozen different talk shows to discuss and thus convince people to accept the healthcare reform. Healthcare ad spending on television is a small part of the total money being spent. Over $240 million was spent so far by hospitals, pharma companies, nursing homes and lobbyists. Americans for Stable Quality Care and Families USA promised to spend $12 million and $7 million respectively on ads and activities in support of the reform. Interestingly, Obama succeeded in convincing PhRMA, a drugmaker who opposed former President Clinton’s health overhaul 15 years ago. It also agreed to invest $150 million in support of the reform. However, ads against the reform have also increased tremendously reaching $32 million.

In democracies, organising political ad campaigns to influence people to vote is now an old phenomenon. Sadly, repeating the same in healthcare instead of debating crucial issues like whether to include public insurance option or how Canada is having an effective healthcare system following the same model with far lesser investment — is not going to improve the condition. It will be interesting now to see what next Obama comes up with.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
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IIPM

Wednesday, October 28, 2009

Take the case of Wolverine, part of Marvel Comics’ “X-Men”. He was a young, frail boy who acquired the ability to mutate into one with lupine features, most notably the retractable claws that appear at the back of his hands. With transhuman abilities like that of ‘regenerating damaged or destroyed areas of his cellular structure at a rate far greater than that of an ordinary human’, Wolverine remains an amazingly healthy specimen even though his actual age is over a 100 years. He was initiated into the ‘Weapon X’ programme run by the CIA and his abilities were enhanced when his skeletal structure and his claws were artificially bonded to the nearly indestructible metal, Adamantium.

If that sounds a lot like science fiction and comic world gibberish, check this from the US Department of Defense – the Defense Advanced Research Projects Agency (DARPA) has spent billions of dollars on a programme titled “Metabolically Dominant Soldier”. The programme aims at developing transhuman abilities in humans by melding man and machine, giving muscles superhuman strength or the ability to live off your body fat, if denied food. Superior regeneration abilities and a better immune system will also contribute to make this specimen of the soldier truly dominant. And suspiciously similar to Wolverine, sans the claws. The fascination with the super soldier is not new; mythology is littered with the ultimate warrior’s tales from Achilles to Arjuna. And today’s convergence of technology – in the fields of nanotechnology, biology, chemistry and of course, computing – has resulted in the best chances armies have had in decades to go full speed ahead. Says Major Gen. Thapliyal, “I don't think we can ever come to a situation where people can be made immortal, but there definitely exists training of soldiers to better their reflexes, their skills, their destructive and safeguarding capabilities, which one might say is close to being a super soldier. These soldiers are trained to use high-end gadgets and perform super quick operations with high destruction chances.”
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, October 26, 2009

Lineage- Royalty Then, Loyalty Now

When Her Majesty's Government wanted to honour one of my forefathers, Maharana Fateh Singhji with the highest title of Grand Commander of the Star of India, G.C.S.I., in 1887, he is said to have remarked, "The Maharanas of Udaipur have been hailed as 'Hindua Sooraj' since centuries, I have no need to become a mere 'star'." He was persuaded by the Agent Governor General to accept the honour. By his response Maharana Fateh Singhji demonstrated a sense of dignity and the streak of independence that's been the hallmark of Custodians of the House of Mewar. I cannot think of any other Indian Royal who would have responded with such quiet confidence and characteristic panache, not just in the 19th but also in the 20th century. It's an apt example of how one can remain loyal to cherished values, despite changing times and the equations of power.

When the mantle of the 76th Custodianship fell upon me in 1984, I realised the enormity of this challenge of how to remain contemporary yet true to one's heritage and legacies. In management jargon one would say, I had to 'restructure' the organisation and focus on the 'vision' of the House of Mewar. It was a tough job to make the transition, while building upon the platforms that one had inherited. I understood how important it was to remain 'loyal' to values, especially the core value of custodianship that’s defined the character of our House for centuries.

I hope over these decades I have been successful in my endeavour. The loyalty we have demonstrated is evident in the respect and honour which we continue to command from the world around us. It's like establishing a new equation of loyalty in an era when royalty is merely captured in the pages of glossy coffee-table books. The duties we continue to discharge reflect our moral responsibilities. It's a voluntary and self-willed response; and extremely satisfying for us. While the sun may have set on the British Empire, we can safely say the sun, and not to forget the stars, continue to shine in our world where everything has changed. Yet nothing has changed.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 22, 2009

TATA - Setting a standard for India inc.

When Jamshetji Tata set up Empress Mills in Nagpur in 1877 to end British dominance of the textile trade, he blazed a trail. Since then, the Tatas have continued the tradition with their own brand of ‘pragmatic aggression’. They have challenged the system time and again, yet they have coexisted with the system. The Tatas are a live example of how a business house can survive and thrive without compromisng on its core values.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 21, 2009

Evm - These machines are polls apart

Electronic Voting Machines have made the polling process much faster. They also help maintain total voting secrecy. The EVM is said to be 100 per cent tamper proof. And, at the end of the polling, the results are available at the push of a button. It has completely revolutionised elections.The EVM designed by Bharat Electronics engineers and their smooth application in lakhs of villages across the country has helped allay fears of booth capture and other ills.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Karma & Nirvana - Heaven on Earth

Karma and nirvana are different. According to the swadharan bhakti marg or thought, there are three things: gyan, karma and bhakti. But the bhakta has over time learnt that the way to nirvana cannot be through karma; bhakti is, in this case, the essential ingredient. The final stage of mukti, or liberation is nirvana.

Nirvana is attained when the atma (soul) becomes one with the parmatma (the Almighty). The atma itself has to end and only changes its human body as a person dies physically.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, October 14, 2009

Taj Mahal - Poetry in marble

The beauty of the Taj in Agra is perhaps as legendary as the myths that surround it. The mausoleum built by emperor Shah Jahan on the passing away of his third wife Mumtaz Mahal passed away giving birth to the couple’s fourteenth child, is distinctively Persian in style though its Hindu elements are so pronounced (the finial for instance resembles a trident) that many have claimed it to be a Shiva temple. The most tragic myth surrounding the Taj is that the emperor chopped off the hands of the master craftsmen so that they could not replicate the designs elsewhere, while one of the most absurd ones is that Lord William Bentinck, governor general of India in the 1930s, planned to demolish the Taj and auction the marble in a fund raising drive. Historian Anshuman Dwivedi says the monument is designed to stun. “The ten-and-a-half feet doorway that leads to the Taj (A UNESCO World heritage site) is made of a mixture of eight elements and was originally covered in silver. It picked up wavering reflections of the monument. It has 1100 nails and each is covered with a silver coin.” The Taj’s main dome is 187 feet tall and is made of red sandstone from Fatehpur Sikri, jade and crystal from China, turquoise from Tibet and gems from Sri Lanka.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, October 12, 2009

Enigmatic beauties - Deathless aura frozen in time

What was it about the actresses of yore that made them so timeless? Would Madhubala, Geeta Bali or Smita Patil have been the legends they are if they hadn’t died so young? When Meena Kumari died at 40, Pakeezah became a blockbuster. Wonder what its fate would have been had the tragedy queen lived!

But is Madhubala's smile really more enigmatic than Madhuri Dixit’s? Did Geeta Bali have better comic timing than Sridevi just because the one lived less than the other? Waheeda Rehman and Vyjanthimala have grown old with great dignity. So did the recently deceased Gayatri Devi. But one of today’s top actresses said to me, “It’s so sad to see them old. Legends should never get wrinkles.” So is a swift snuffing-out a prerequisite for mystification?

It’s a strange irony. To be truly timeless the beauty must make a timely exit.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, October 01, 2009

ASHOK LEYLAND

It’s rugged, it’s tough & masculine... it’s Tata, followed by Ashok Leyland
India moves on it; Ashok Leyland is a brand that is known for its rugged and is built on the experience of millions who come in contact with this name in one way or the other. People who are closely associated with this brand have a high regard for it and the company doesn’t take it for granted either. The media campaign for Ashok Leyland brand truly represents the heart of the company through a young engineer who is passionate about his work and is dedicated to deliver value to the customer. An experiential brand, Ashok Leyland’s perception is developed by people who use these products on a day-to-day basis to reach their work stations and back, not to forget the drivers that spend half their life in a truck. Talking about perception, Thomas T. Abraham, GM – Corporate Communications, Ashok Leyland says, “In anticipation of market needs, we are increasingly offering fully built vehicles. This is a huge brand building opportunity as much as it is a business opportunity.” However, recently competition from nimbler players like Tata Motors and M&M has been hitting Ashok Leyland where it hurts. While Tata’s Ace is challenging the dynamics of the LCV market, in the CV segment, entry of global players in JVs with Indian partners (Navistar’s tie-up with M&M and MAN’s with Force Motors) is causing further heart burn. Nevertheless, the company is siting on a goldmine; it sold 83,000 vehicles last year and believe they can do better. Now that’s heavy-duty optimism!

Source : IIPM Editorial, 2009

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
Delhi/ NCR B- Schools get better
IIPM fights meltdown