Obama and his lobbyists not only shake but also shock the world…
Anything associated with the US surprises or shocks
the world - be it its hyped space missions, interference in world diplomacy or booms or bursts in its economic activities. Even President Obama, recently, grabbing the Nobel peace prize surprised many while flabbergast the rest. Congratulations to him for his noble intentions and most importantly his ability to convince people across the border, though people are still waiting to see Obama and his administration working effectively other than making frivolous speeches. Moreover, the trend of healthcare ad spending in the US is going to shake rather shock the world. Surprisingly, Obama is giving more attention on how innovatively and effectively he can convince people to accept the plan rather how innovative and effective the plan actually is!
Undoubtedly, an important issue that concerns each American is the turbulent healthcare system. The surprising fact is that though the US spends highest on healthcare; it ranks way behind many European nations. Obama intends to overhaul healthcare with his reform plan which is yet to get through the US Congress and which requires popular public consensus too. That is where the game begins. Americans are bombarded with healthcare ads and similar programs. A recent figure revealed that healthcare reform ad spending reached $114 million mark, a figure believed to be the costliest ever. The Campaign Media Analysis Group, which tracks political ads and national spending on healthcare, states that while $50 million was spent over the course of first seven months, the second $50 million was poured in just last six weeks. And as this 'healthy' debate is at a very crucial phase, about $1.5 million is spent daily on advertising and campaigns. There were 1 lakh commercial ads aired by 49 different groups in last 60 days. Obama himself went to dozen different talk shows to discuss and thus convince people to accept the healthcare reform. Healthcare ad spending on television is a small part of the total money being spent. Over $240 million was spent so far by hospitals, pharma companies, nursing homes and lobbyists. Americans for Stable Quality Care and Families USA promised to spend $12 million and $7 million respectively on ads and activities in support of the reform. Interestingly, Obama succeeded in convincing PhRMA, a drugmaker who opposed former President Clinton’s health overhaul 15 years ago. It also agreed to invest $150 million in support of the reform. However, ads against the reform have also increased tremendously reaching $32 million.
In democracies, organising political ad campaigns to influence people to vote is now an old phenomenon. Sadly, repeating the same in healthcare instead of debating crucial issues like whether to include public insurance option or how Canada is having an effective healthcare system following the same model with far lesser investment — is not going to improve the condition. It will be interesting now to see what next Obama comes up with.
Anything associated with the US surprises or shocks
the world - be it its hyped space missions, interference in world diplomacy or booms or bursts in its economic activities. Even President Obama, recently, grabbing the Nobel peace prize surprised many while flabbergast the rest. Congratulations to him for his noble intentions and most importantly his ability to convince people across the border, though people are still waiting to see Obama and his administration working effectively other than making frivolous speeches. Moreover, the trend of healthcare ad spending in the US is going to shake rather shock the world. Surprisingly, Obama is giving more attention on how innovatively and effectively he can convince people to accept the plan rather how innovative and effective the plan actually is!Undoubtedly, an important issue that concerns each American is the turbulent healthcare system. The surprising fact is that though the US spends highest on healthcare; it ranks way behind many European nations. Obama intends to overhaul healthcare with his reform plan which is yet to get through the US Congress and which requires popular public consensus too. That is where the game begins. Americans are bombarded with healthcare ads and similar programs. A recent figure revealed that healthcare reform ad spending reached $114 million mark, a figure believed to be the costliest ever. The Campaign Media Analysis Group, which tracks political ads and national spending on healthcare, states that while $50 million was spent over the course of first seven months, the second $50 million was poured in just last six weeks. And as this 'healthy' debate is at a very crucial phase, about $1.5 million is spent daily on advertising and campaigns. There were 1 lakh commercial ads aired by 49 different groups in last 60 days. Obama himself went to dozen different talk shows to discuss and thus convince people to accept the healthcare reform. Healthcare ad spending on television is a small part of the total money being spent. Over $240 million was spent so far by hospitals, pharma companies, nursing homes and lobbyists. Americans for Stable Quality Care and Families USA promised to spend $12 million and $7 million respectively on ads and activities in support of the reform. Interestingly, Obama succeeded in convincing PhRMA, a drugmaker who opposed former President Clinton’s health overhaul 15 years ago. It also agreed to invest $150 million in support of the reform. However, ads against the reform have also increased tremendously reaching $32 million.
In democracies, organising political ad campaigns to influence people to vote is now an old phenomenon. Sadly, repeating the same in healthcare instead of debating crucial issues like whether to include public insurance option or how Canada is having an effective healthcare system following the same model with far lesser investment — is not going to improve the condition. It will be interesting now to see what next Obama comes up with.
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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