The Indian journey of Maruti Udyog Limited started with the first unit of the Maruti 800 being delivered by the then Indian Prime Minister Indira Gandhi; and since then, there’s been no looking back for this automaker in the country. Apart from the changes in the shareholding patterns, which transformed a public sector unit into a subsidiary of the Indian automaker (Maruti Udyog Limited to Maruti Suzuki India), the company has even transformed its small-car maker image over the years gone by and will soon be stepping into the Honda and Toyota’s playfield with the launch of Kizashi well slated to take place by the end of the calendar year. “Maruti not only provided India with efficient wheels but also brought a work culture not only in the automobile industry but also the Industry as general. They brought in a culture in the industry where not only the workers and other staff was treated as equal but the big bosses and owners were also made to mix with the staff and workers,” exclaims auto expert Tutu Dhawan. The company attributes the credit of its one-million unit sales tag to the aggressive growth that the industry is enjoying and increasing exports. Now with one million in reach, the company is gearing up to march for the next one million. Notably, Business & Economy did a cover story last year on ‘Who Will reach the Two million mark first?’ in the Auto Special issue dated 29/10/2009 wherein Maruti Suzuki was obviously the front runner in the unit sales war in the Indian automotive market followed by players like Tata Motors (taking cue from Nano) and Hyundai Motors India (with mind-boggling export figures). But the way forward isn’t that smooth for the company as the competitors are increasingly eyeing its bread-and-butter hatchback segment to enhance their own prospects in the Indian market.
Be it Honda, Toyota, Volkswagen, Ford or General Motors, the automakers have decided to jump into Maruti’s playfield with the launch of their respective small cars. With Chevrolet Spark and Beat already running on the roads, accompanied by Volkswagen Polo and Ford Figo, other automakers are also scaling up their pace to transform their small car dreams into reality.
Be it Honda, Toyota, Volkswagen, Ford or General Motors, the automakers have decided to jump into Maruti’s playfield with the launch of their respective small cars. With Chevrolet Spark and Beat already running on the roads, accompanied by Volkswagen Polo and Ford Figo, other automakers are also scaling up their pace to transform their small car dreams into reality.
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