Saturday, December 01, 2012

GOOGLE, YAHOO!: TALKS BREAK DOWN

Yahoo!'s only worthwhile option now seems to be AOL

And Steve Ballmer, CEO, Microsoft has added fuel to the fire by declining any more bid for acquiring Yahoo! which has taken Yahoo!’s stock price to a 52 week low at $11.25 on October 28 (trading at $11.87 on November 10).

The online ad industry is expected to grow manifold in times to come, which makes it all the more lucrative. So, the option available to Yahoo!; at least at this point is that, it should shortly be knocking at the doors of AOL. And if speculation is to be believed, Microsoft will wait for AOL-Yahoo! merger and then buy the merged entity altogether. That's a convenient anti-Google gang up. Besides, it would not catch the attention of the Justice department. Of course; Google may have a few points to ponder then.


Source : IIPM Editorial, 2012.

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