Monday, October 30, 2006

Democratic Reform


Besides, a new PM needs to be named from among the junta itself. “Sometimes, to break the deadlock, someone has to do something. Just like when your computer is hung, what you’re going to do is push the reset button or unplug it and that’s the only way to solve it,” cited General Thawip Netniyom, Spokesman for Council for Democratic Reform under Constitutional Monarchy (CDRM). Sure we agree with you, but only if rebooting would make the democracy start working smoothly again.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 26, 2006

RELIANCE MANGOES GRACE SUPERMARKETS

What started off as an initiative to make its refineries greener (mango trees) has turned out to be a major money minting machine for Reliance Industries. Surprisingly ,mangoes are fetching higher profit margins than the company’s core products. It started last year when Reliance industries planted 470acres of mango plantation, largest in Asia; and produced some 387 tonnes of the juicy fruits. Around three tones of the consignment was purchased by London-based tony store chain, Harrods. The chain is selling the mangoes in both townships and some major store chains within the country and demands100 tonnes by next year. The mangoes are sold by Reliance Industries for Rs.40 per kg, which are then sold by foreign stores for as high as Rs.2,400 per dozen.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Monday, October 23, 2006

Motorcycle Clubs

Scores of motorcycle clubs are lambasted for indulging in criminal activities that range from stealing spare parts to committing murders even. The American Motorcyclist Association holds that such bad blood in the hood comprises only one percent of the motorcycle enthusiasts, and thus aptly so, clubs like the Hells Angels Motorcycle Club and The Bandidos are largely called the 1%’ers. It’s the free spirit that these bikers endorse and that has prevailed through space and time. A lifestyle embalmed in movies like T e Outsiders, and the unforgettable ‘The Fonz’ from the Happy Days TV show; you can even witness the lifestyle (if not the bike) in your own cities, when on misty winter mornings, from Coimbatore to Kolkata and Pune to Patiala, the ‘cruisingcruisers’ come thundering in...

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Investments


JM Financial has portfolio investments into different businesses, including asset management, equity broking, commodity broking, fixed income broking, investment banking, equity financing et al, which contribute inflows to a head other than sales (for example, into a factor like other income, say, through dividends). Ergo, the company in itself doesn’t have a particular business to undertake, but only portfolio investments to manage, consequently earning from either the capital appreciation, or through some kind of corporate remittances. Surprisingly again, for the second rank, the PtS ratio churned out another relatively lesser known company, D. S. Kulkarni Ltd, which is primarily a real estate developer, but also has invested in various other industries like IT and chemicals etc.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 19, 2006

THE FAST MOVERS

Deliver The Goods
FMCG companies emerge winners with respect to efficient capital deployment Wondering where your money is going? Adjusted Return on Capital Employed (absolute figures) is a measure of profitability that reflects how much profits are being generated from the total capital employed in the business. The determination of Adjusted ROCE includes calculation of profits after tax and capital employed (difference between assets and current liabilities). It is a significantly reliable tool in the hands of investors that helps them to gauge corporate performance To put it simply, investors can measure how much return an entity is generating on the funds that are employed in it.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, October 18, 2006

STEEL

Kanan Shah, steel analyst, Networth Stock, averred, “They are aiming at the production of 15 MMT by 2010 from 5 MMT presently. Also, the company has started ensuring availability of raw material supplies before going for expansion.” Indeed, ensuring raw material supply is of critical importance when there is a resource crunch. By 2015, the company plans to have a war chest of 30 MMT. Even SAIL is feeling the heat of the consolidation boiler. Medium-sized players like Jindal, Essar, Ispat and others have also announced more than Rs.300 billion for expansions. The plans look good, but are Indian players also playing the consolidation tune? The answer is yes, but consolidation is happening at a very slow pace currently. A case in point is the dragon zone, where the Indian players have a miniscule presence.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


More IIPM-News:-
IIPM MANAGEMENT INSTITUTE
News At Work (continued alongside) : IIPM
IIPM : WHAT’S SECURITISATION?
IIPM Students Life > Campus Placement
IIPM Students Life > Campus Placement

Monday, October 16, 2006

SBI Carried Out

From a bank with a typical public sector style of functioning, marked by employees barely being able t stifle their yawn during working hours, to a really modern bank, competitive enough to make every other bank run hard for its money – it has been a long battle that SBI carried out quite admirably. Today, the company’s results are simply outstanding; gross NPAs have declined sharply from 11.95% in March 2002 to 3.88% in March 2006; and its capital adequacy has moved up by several notches to 11.88%, a figure that is comparable to the best banks across the globe. As of June 2006, over 3,372 branches were under the ambit of core banking; and internet banking is being provided at 3,544 branches covering 650,000 users. Interestingly,

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 12, 2006

BRAND: Surf Excel

BRAND: Surf Excel
AGENCY: Lowe
ASELINE: Daag Achche hain
DESCRIPTION : Two boys are fighting over a piece of paper that has 10/10 written on it (it’s a form for the 10 on 10 contest that gives out a Rs 5 lakh scholarship to the lucky winner).While wrestling in the muddy lawn, one of them catches sight of a poor boy observing them from across the fence. They ask if he wants to go to school. The boy nods affirmatively; they hand him the contest form. The TVC ends with all three going to school together, and one kid asking the ‘lucky’ boy whether he has completed his homework.

4Ps TAKE : Surf Excel nowadays seems to only bank on kids when it comes to advertising, and this time too, it delivers a power-packed performance! Cute kids are the flavour of the day. However, this ad not only depends on the cuteness quotient but combines it with a heart wringing storyline too. While the power idea is the 10/10 contest scholarship, the ad doesn’t miss on its product benefit ,which is its stain removing ability. While the brand personality of Surf Excel is visible through and through, the strong emotional factor, the clarity of communication and its high visual appeal work wonders for the concept. An extension of the winning campaign Daag achche hain commercials, this one may not be the best in the series but touches hearts for sure.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Wednesday, October 11, 2006

BRAND : TEA BOARD OF INDIA


HEADLI N E : FOR THAT HOURGLASS FI GURE, DRINK MORE TEA.
BASELINE : Chai Piyo Mast Jiyo
AGENCY : JWT

4Ps TAKE : Someone rightly said, ‘Tea is liquid wisdom’ and according to this ad, it is the cup of life too. The power idea is to unshackle the myth of tea being a staid and boring drink, instead making young consumers aware that tea actually is a hip drink, which even helps you burn calories. In fact, the copy has perfect clarity on the tea’s positioning and relates its clinching benefit: 4-5 cups of tea everyday, helps you spend energy faster and that it is a ‘zero calorie drink’. The photograph displaying a cuppa of the hot brew, increases the visual appeal of the ad. The body copy further urges you to drink tea, and ‘flaunt that bod’. Now that’s what we call appealing to the target audience, in their lingo!


For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006


Monday, October 09, 2006

MALLS: MARKETER’S NIGHTMARE?

Malls are not just transforming consumer lifestyles, they’re also forcing marketers to pull up their socks!
Times are changing. Weekend evenings have never been so full of ‘options’ for families living in A, B and an increasing number of C towns and cities in India. And the option is a unanimous ‘yes’ for a visit to the nearest mall. Air-conditioned environment, no load-shedding, choice of food and snacks, gaming, entertainment and an uninhibited access to shopping or at least, window shopping! But, in spite of the seductively illuminated array of showrooms and boutiques inside a mall, one mostly finds the shoppers lugging out loaded bags of their prized catch of groceries and other household utilities. A peep into a shopper’s basket and one can tell that there is an inconsistent mix of products. The size/volume of some products clearly indicates that the customer is sampling it for the first time.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006

Thursday, October 05, 2006

Gandhigiri in Films


Reflecting on the portrayals in the film – I couldn’t help but envision and crave desperately for a national scenario in which our (in)famous political leaders could have some of the Gandhigiri magic rub off on their conscience. Netagiri in this country is a farce with ninety per cent of those practicing it, neither remotely concerned about elements of uprightness, justice or fair play, nor anything shorn of dadagiri. It has rather come to symbolise a game of divisive votegain, promulgation of prejudice and hackneyed rhetoric, played out by people fuelled by lust for power and money at any cost. Netagiri could well do with a shot of Gandhigiri in its crooked arms.

For Complete IIPM - Article, Click on IIPM-Editorial Link

Source:- IIPM-
Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006