Acquire, form JVs, merge or tie-up, but hu
rry up...
It is considered as one of India’s truly diversified companies, and KM Birla has never let his eyes go off from delivering value to its stakeholders. Be it cement, chemicals, fertilisers, financial services, telecom to the newest retail venture by the name of ‘More’, the group has shown its mettle in all sectors, which it has forayed into. “The mix of 3Ps – ‘Pedigree’ from Aditya Birla, ‘Passion’ from Kumar Mangalam Birla and ‘Professionalism’ from its employees has helped the brand achieve such recall,” says Jagdeep Kapoor, CMD, Samsika Marketing Consultants.
For Complete IIPM Article, Click on IIPM Article
rry up...It is considered as one of India’s truly diversified companies, and KM Birla has never let his eyes go off from delivering value to its stakeholders. Be it cement, chemicals, fertilisers, financial services, telecom to the newest retail venture by the name of ‘More’, the group has shown its mettle in all sectors, which it has forayed into. “The mix of 3Ps – ‘Pedigree’ from Aditya Birla, ‘Passion’ from Kumar Mangalam Birla and ‘Professionalism’ from its employees has helped the brand achieve such recall,” says Jagdeep Kapoor, CMD, Samsika Marketing Consultants.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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