To rejuvenate its 
brand image, Yahoo! Recently launched a campaign with a new message: ‘Be a better – (whatever you want to be) Yahoo!’. During 2006, Yahoo! India created the facility for Indians to use its messenger service in prominent local languages. It received an approval for its internet telephony service and also launched its Yahoo! India Our City and Yahoo! India Maps services. But all this wasn’t enough as compared to what its competitors gave to empower Indians. The result: we see the brand falling 22 places over last year to 58th spot in the 2007 rankings. Sure, times are not easy for the Yahoo! giant, but then, it’s still a power brand!
For Complete IIPM Article, Click on IIPM Article
brand image, Yahoo! Recently launched a campaign with a new message: ‘Be a better – (whatever you want to be) Yahoo!’. During 2006, Yahoo! India created the facility for Indians to use its messenger service in prominent local languages. It received an approval for its internet telephony service and also launched its Yahoo! India Our City and Yahoo! India Maps services. But all this wasn’t enough as compared to what its competitors gave to empower Indians. The result: we see the brand falling 22 places over last year to 58th spot in the 2007 rankings. Sure, times are not easy for the Yahoo! giant, but then, it’s still a power brand!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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