Nipun Kaushal, Head – Marketing, ICICI Prudential AMC talks about the need to educate investors
After high-flying challenging careers at Future Group, Hero Honda, Maruti Udyog, Citifinancial, Nipun Kaushal feels religiously responsible at ICICI Prudential AMC in doling out his role of generating marketing strategies, customer acquisition and retention. In a candid conversation with B&E’s Mona Mehta, Kaushal discusses the past, present and the road ahead for MF industry in India.
How has the Indian mutual fund industry evolved over the last few years?
Today, as we see our country poised for taking a quantum leap towards progress, we realise that MF as a category can serve as a catalyst to trigger an individual’s progress. MFs are now seen as a way of bridging the need gap between the dominant desire to progress and how to make it a reality. The industry too is collectively working towards facilitating more financial inclusion with the support from channel partners and regulators alike. The category today has the most competitive and cost efficient structure in place, which we believe is extremely favourable for the final investor. MFs have been extremely transparent with high disclosure standards which help investors in their process of due diligence. This industry has thus become an intrinsic and essential part of financial inclusion which facilitates wealth creation and progress.
How is ICICI Prudential AMC planning to gain a competitive edge?
All AMCs are working collectively towards providing investors with the knowledge of the category and how long term investments in MFs will benefit them. Healthy competition because of increasing number of players will mean increased awareness of category and innovative product offerings for investors, all of which will help make India a more mature and progressive financial solution-providing destination. However, at the same time, I would also like to emphasise that only AMCs that are willing to commit long-term infrastructure, focus on investor interest and provide resource bandwidth will witness growth. As far as our competitive edge is concerned, it lies in our endeavour to introduce products that fulfill an existing need gap. We offer the investor a bouquet of funds to choose from. Depending on his specific need, the investor can take his pick from the array of products on offer.
After high-flying challenging careers at Future Group, Hero Honda, Maruti Udyog, Citifinancial, Nipun Kaushal feels religiously responsible at ICICI Prudential AMC in doling out his role of generating marketing strategies, customer acquisition and retention. In a candid conversation with B&E’s Mona Mehta, Kaushal discusses the past, present and the road ahead for MF industry in India.
How has the Indian mutual fund industry evolved over the last few years?
Today, as we see our country poised for taking a quantum leap towards progress, we realise that MF as a category can serve as a catalyst to trigger an individual’s progress. MFs are now seen as a way of bridging the need gap between the dominant desire to progress and how to make it a reality. The industry too is collectively working towards facilitating more financial inclusion with the support from channel partners and regulators alike. The category today has the most competitive and cost efficient structure in place, which we believe is extremely favourable for the final investor. MFs have been extremely transparent with high disclosure standards which help investors in their process of due diligence. This industry has thus become an intrinsic and essential part of financial inclusion which facilitates wealth creation and progress.
How is ICICI Prudential AMC planning to gain a competitive edge?
All AMCs are working collectively towards providing investors with the knowledge of the category and how long term investments in MFs will benefit them. Healthy competition because of increasing number of players will mean increased awareness of category and innovative product offerings for investors, all of which will help make India a more mature and progressive financial solution-providing destination. However, at the same time, I would also like to emphasise that only AMCs that are willing to commit long-term infrastructure, focus on investor interest and provide resource bandwidth will witness growth. As far as our competitive edge is concerned, it lies in our endeavour to introduce products that fulfill an existing need gap. We offer the investor a bouquet of funds to choose from. Depending on his specific need, the investor can take his pick from the array of products on offer.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
