BRITANNIA

From just a biscuit-baker to a legendary brand, Britannia has indeed come a long way...
And looking at the developments of the past year, the biscuit king seems to have set its sight on bigger targets! Since 2006, Britannia has innovated and introduced several new products in the market, revitalizing the brand, and making a conscious effort to bring youthful vigour into Britannia. It relaunched Tiger biscuits as Tiger Glucose, introduced new variants of Treat Duet, ‘Pepper Chakkar’ and renamed MarieGold Doubles as ‘50:50 Chutkule’. ‘Fruit Rollz’ was also introduced, besides the brand entering the ‘cake’ segment. If Britannia came up with a Greetings pack during the Diwali festive season, it also tied up with Walt Disney India for the innovative Jetix ‘Power Your Rangers’ contest, which had over 5 lakh kids participating across the country and witnessed its brand – Britannia Treat – record a 49% jump in sales.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

RANBAXY

If things move as planned for this brand, its rivals would soon need medical examination!
Eight burly acquisitions Since just the dawn of 2006 – half of it in Europe and South Africa to reduce distribution expenditures and increase sales of generic drugs – added to a splendid Rs.57.76 billion in sales during 2006 alone, and we have a drug-making powerhouse! What stands out distinctly is that this Indian pharmaceutical giant has managed to gain the trust of n o t just people within India but those without! Still recovering from the repercussions of the recent family feud that hit headlines, it took a focused mind to survive and grow. And grow it did – all thanks to its Herculean brand image.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

"Think mobile, think Nokia"

“Think mobile, think Nokia. It has mobiles for everyone, be it a sober (person) to the ultimate music geek,” thumps Akshun Gulati, Analyst, Indus View Advisors. And indeed it has recently announced quite a few new different models, but value-wise, the market has opened up to other brands like Sony Ericsson, Motorola, even Samsung. This is reflected in the ranking as it slips from Rank 3 to Rank 19 on the 4Ps B&M Most Valued Brands list – a massive loss by 16 points. Nokia, though has never ceased to put tremendous efforts into its brand image. “Nokia Priority dealers everywhere, helps in the branding,” adds Gulati. But clearly, Nokia needs to edge out the negative.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

MICROSOFT

Ranked at No. 5 last year, Microsoft has slipped more than a few notches...
Easily one of the most popular brands of all times, Microsoft dominates the global software market. Right from its Operating System, to it’s software suite, to SQL servers, to developer tools (MSDN), to Business Solutions, its MSN network, Windows- powered mobile phones, the Microsoft Zune MP3 player, to the popular gaming console ‘Xbox 360’… phew! In India, over the last year, Microsoft has undertaken numerous business activities, the most widely publicised of which were the launches of Widows Vista, Office 2007 software suite and that of the Xbox 360 console. Other prominent offers included Microsoft’s Windows Mobile 5.0 platform for all Airtel users and the launch of the Windows XP Media Centre PCs. All of which clearly served to enhance the brand presence and recall in the Indian market. Then there are also its various CSR initiatives viz. imparting IT skills in villages and promoting technology access for impoverished students, which are boosting Microsoft’s image in their own way. Says Ravi Venkatesan, Chairman, Microsoft India, “We want to see technology help each individual in unlocking his/her true potential.” Clearly, Microsoft has made all the right moves in India. But with Google and Yahoo hitting on the innovation key, Microsoft has slipped in our rankings.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

MOST DESIRABLE BRAND OF 2006-07

• Blackberry Pearl
• Honda Civic
• Apple i-mac
•Microsoft Xbox 360
Desire, they say is a thirst - not quenchable. But ask the chosen ones and you’d discover a hundred reasons why Indian consumers think otherwise. The Blackberry Pearl, which is the ultimate connectivity gadget that a business professional can ever think of owning with the perfect combo of both killing looks and features to die for; the Honda Civic, which surely is a luxury car at a mediocre price and which over-delivers the performance that it guarantees, the Apple i-mac that will make you disbelieve the fact that virus through the web could ever damage your hard-disks and the Microsoft Xbox 360, which at the price, is cheaper than other available versions of video games. So talk on the Blackberry Pearl, surf on the Apple i-mac, win battles on the Xbox 360 and zoom away on a Civic. What say?

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative