From just a biscuit-baker to a legendary brand, Britannia has indeed come a long way... 
And looking at the developments of the past year, the biscuit king seems to have set its sight on bigger targets! Since 2006, Britannia has innovated and introduced several new products in the market, revitalizing the brand, and making a conscious effort to bring youthful vigour into Britannia. It relaunched Tiger biscuits as Tiger Glucose, introduced new variants of Treat Duet, ‘Pepper Chakkar’ and renamed MarieGold Doubles as ‘50:50 Chutkule’. ‘Fruit Rollz’ was also introduced, besides the brand entering the ‘cake’ segment. If Britannia came up with a Greetings pack during the Diwali festive season, it also tied up with Walt Disney India for the innovative Jetix ‘Power Your Rangers’ contest, which had over 5 lakh kids participating across the country and witnessed its brand – Britannia Treat – record a 49% jump in sales.
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And looking at the developments of the past year, the biscuit king seems to have set its sight on bigger targets! Since 2006, Britannia has innovated and introduced several new products in the market, revitalizing the brand, and making a conscious effort to bring youthful vigour into Britannia. It relaunched Tiger biscuits as Tiger Glucose, introduced new variants of Treat Duet, ‘Pepper Chakkar’ and renamed MarieGold Doubles as ‘50:50 Chutkule’. ‘Fruit Rollz’ was also introduced, besides the brand entering the ‘cake’ segment. If Britannia came up with a Greetings pack during the Diwali festive season, it also tied up with Walt Disney India for the innovative Jetix ‘Power Your Rangers’ contest, which had over 5 lakh kids participating across the country and witnessed its brand – Britannia Treat – record a 49% jump in sales.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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