If things move as planned for this brand, its rivals would soon need medical examination! 
Eight burly acquisitions Since just the dawn of 2006 – half of it in Europe and South Africa to reduce distribution expenditures and increase sales of generic drugs – added to a splendid Rs.57.76 billion in sales during 2006 alone, and we have a drug-making powerhouse! What stands out distinctly is that this Indian pharmaceutical giant has managed to gain the trust of n o t just people within India but those without! Still recovering from the repercussions of the recent family feud that hit headlines, it took a focused mind to survive and grow. And grow it did – all thanks to its Herculean brand image.
For Complete IIPM Article, Click on IIPM Article
Eight burly acquisitions Since just the dawn of 2006 – half of it in Europe and South Africa to reduce distribution expenditures and increase sales of generic drugs – added to a splendid Rs.57.76 billion in sales during 2006 alone, and we have a drug-making powerhouse! What stands out distinctly is that this Indian pharmaceutical giant has managed to gain the trust of n o t just people within India but those without! Still recovering from the repercussions of the recent family feud that hit headlines, it took a focused mind to survive and grow. And grow it did – all thanks to its Herculean brand image.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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