Tuesday, August 14, 2007

MOST DESIRABLE BRAND OF 2006-07

• Blackberry Pearl
• Honda Civic
• Apple i-mac
•Microsoft Xbox 360
Desire, they say is a thirst - not quenchable. But ask the chosen ones and you’d discover a hundred reasons why Indian consumers think otherwise. The Blackberry Pearl, which is the ultimate connectivity gadget that a business professional can ever think of owning with the perfect combo of both killing looks and features to die for; the Honda Civic, which surely is a luxury car at a mediocre price and which over-delivers the performance that it guarantees, the Apple i-mac that will make you disbelieve the fact that virus through the web could ever damage your hard-disks and the Microsoft Xbox 360, which at the price, is cheaper than other available versions of video games. So talk on the Blackberry Pearl, surf on the Apple i-mac, win battles on the Xbox 360 and zoom away on a Civic. What say?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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