Mother Earth’s Angel!

Cameron’s out to prove that she’s not just a pretty face. This Charlie’s Angel is all set to rough it up, in a tour around the world with her close buddies to save the planet for MTV’s travel show Trippin’. Only this tour doesn’t involve palatial hotels in Paris or Switzerland but involves experiencing the wild in countries like Chile. Apart from giving a hand to Al Gore’s eco-drive, Cameron, the voice of Princess Fiona in the Shrek series, is also doing all she can to convince the producers of Shrek 4, to base the movie around an eco-friendly message! Well, the rather appropriately-hued Mr & Mrs Shrek could have a heart of green...

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Organic Toulouse coat– 10,593 INR

Yes, clothes that you wear also add to the waste around. Plastic belts, polyester blouses, synthetic trousers – throw them out and go natural, advise the new-age environmentalists. And so we have for you from the Earth Speaks range this beautiful coat. This fl owing coat is made from pure hemp, has a cross-belt, three-buttons and side pockets. Its buttons are also equally earthy, being merely stones! Going back to nature is all good, as long as we don't have to wear grass skirts!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

AV BIRLA GROUP

Acquire, form JVs, merge or tie-up, but hurry up...
It is considered as one of India’s truly diversified companies, and KM Birla has never let his eyes go off from delivering value to its stakeholders. Be it cement, chemicals, fertilisers, financial services, telecom to the newest retail venture by the name of ‘More’, the group has shown its mettle in all sectors, which it has forayed into. “The mix of 3Ps – ‘Pedigree’ from Aditya Birla, ‘Passion’ from Kumar Mangalam Birla and ‘Professionalism’ from its employees has helped the brand achieve such recall,” says Jagdeep Kapoor, CMD, Samsika Marketing Consultants.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Brand Image

To rejuvenate its brand image, Yahoo! Recently launched a campaign with a new message: ‘Be a better – (whatever you want to be) Yahoo!’. During 2006, Yahoo! India created the facility for Indians to use its messenger service in prominent local languages. It received an approval for its internet telephony service and also launched its Yahoo! India Our City and Yahoo! India Maps services. But all this wasn’t enough as compared to what its competitors gave to empower Indians. The result: we see the brand falling 22 places over last year to 58th spot in the 2007 rankings. Sure, times are not easy for the Yahoo! giant, but then, it’s still a power brand!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

'NDTV Imagine'

Under the brand name, ‘NDTV Imagine’, NDTV plans to launch a Hindi entertainment channel, a music and a movie channel, with the launch timeline fixed for March 2008. “We are in conversation with all major producers including Ekta Kapoor for producing serials on our channel,” Nair told reporters in Delhi on April 9, 2007. As Narayan Rao, CEO, NDTV told 4Ps B&M: “Our brand values are reflected in our tagline – Experience. Truth First. For Indians viewer, NDTV is synonymous with fair, fast and accurate reporting. It breaks ground, others follow!” Hear Hear...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative