Under the brand name, ‘NDTV Imagine’, NDTV 
plans to launch a Hindi entertainment channel, a music and a movie channel, with the launch timeline fixed for March 2008. “We are in conversation with all major producers including Ekta Kapoor for producing serials on our channel,” Nair told reporters in Delhi on April 9, 2007. As Narayan Rao, CEO, NDTV told 4Ps B&M: “Our brand values are reflected in our tagline – Experience. Truth First. For Indians viewer, NDTV is synonymous with fair, fast and accurate reporting. It breaks ground, others follow!” Hear Hear...
For Complete IIPM Article, Click on IIPM Article
plans to launch a Hindi entertainment channel, a music and a movie channel, with the launch timeline fixed for March 2008. “We are in conversation with all major producers including Ekta Kapoor for producing serials on our channel,” Nair told reporters in Delhi on April 9, 2007. As Narayan Rao, CEO, NDTV told 4Ps B&M: “Our brand values are reflected in our tagline – Experience. Truth First. For Indians viewer, NDTV is synonymous with fair, fast and accurate reporting. It breaks ground, others follow!” Hear Hear...For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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