The company’s 
marketing efforts have also caught the public eye through their brand ambassadors, be it Kajol and Ajay Devgan or Sourav Ganguly and Irfan Pathan. Speaking exclusively to 4Ps B&M, Abdul Khan, Vice- President & Head–Marketing, TTSL expressed confidence in his marketing efforts as, “When we launched this service quite sometime back, what we imbued upon this business was a sense of – what you see is what you get!” With its long term focus being consolidation of position as a premier service provider, the road ahead seems rough...So is it ready to take a call?
For Complete IIPM Article, Click on IIPM Article
marketing efforts have also caught the public eye through their brand ambassadors, be it Kajol and Ajay Devgan or Sourav Ganguly and Irfan Pathan. Speaking exclusively to 4Ps B&M, Abdul Khan, Vice- President & Head–Marketing, TTSL expressed confidence in his marketing efforts as, “When we launched this service quite sometime back, what we imbued upon this business was a sense of – what you see is what you get!” With its long term focus being consolidation of position as a premier service provider, the road ahead seems rough...So is it ready to take a call?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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