Blu-ray has out-marketed, out-punched and over-matched the HD DVD format
Earlier, Sony’s marketing was a bit more
rope-a-dope than aggressive sell. Then, late last year, Sony rolled out a series of aggressive television ads that elegantly tied together Sony Blu-ray content with the players - Lance Ulanoff
I finally figured out why I was so dead wrong about the HD DVD versus Blu-ray format war. I should have analyzed the sides—Sony and Toshiba—not as two countries going to war, but as opponents in a close-quarters boxing match. Had I done so, I would have assessed each of the technology’s assets and deficits.
Back in the late 60’s and early 70’s when former heavyweight champion Muhammad Ali was winning all his bouts, commentators extolled Ali’s “reach.” His arms and fists extended a good 2 or 3 inches beyond his opponent’s. This allowed him to inflict stinging jabs to the face and head of his over-matched opponents, including Ken Norton and Leon Spinks. Sony, it turns out, has this advantage, too.
Earlier, Sony’s marketing was a bit more
rope-a-dope than aggressive sell. Then, late last year, Sony rolled out a series of aggressive television ads that elegantly tied together Sony Blu-ray content with the players - Lance UlanoffI finally figured out why I was so dead wrong about the HD DVD versus Blu-ray format war. I should have analyzed the sides—Sony and Toshiba—not as two countries going to war, but as opponents in a close-quarters boxing match. Had I done so, I would have assessed each of the technology’s assets and deficits.
Back in the late 60’s and early 70’s when former heavyweight champion Muhammad Ali was winning all his bouts, commentators extolled Ali’s “reach.” His arms and fists extended a good 2 or 3 inches beyond his opponent’s. This allowed him to inflict stinging jabs to the face and head of his over-matched opponents, including Ken Norton and Leon Spinks. Sony, it turns out, has this advantage, too.
4 comments:
great informaton about blu-ray technology
Sony DVD players are the best
sony sound rocks man
LG is best, sony is so so
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