B. M. VYAS... MD, Amul
Talk of leadership and you’d want to hear of a revolutionary... a ‘white’ revolutionary!
B.M. Vyas is the MD of the Gujarat Cooperative Milk Marketing Federation (GCMMF) which owns the Amul brand. GCMMF, India’s largest food products marketing organization serves the interests of consumers by providing quality products at economical rates. And it was under the guidance of Vyas, that GCMMF saw a turnover of Rs.4300 crore during 2006-07 to emerge as a billion dollar entity! This was indeed a laudable accomplishment for the organisation that took four decades to become a 2000- crore entity but doubled the turnover to the 4300-crore mark in just a period of nine years (from 1999-2007). Commenting on his leadership, Tushar Bhattacharaya, FMCG Analyst says, “Vyas is the kind of a person who takes each & every employee into consideration, and it is this quality of his that has made Amul a closely-knit family...” This mechanical engineer turned Managing Director of GCMMF has received accolades for his accomplishments professionally as well as in personally, including the National Citizen Award in 2001 and also the Shalin Manav Ratna’ Award by Anupam Mission, Mogri last year. Surely, Vyas has a major role to play in the white revolution known as Amul.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Talk of leadership and you’d want to hear of a revolutionary... a ‘white’ revolutionary!
B.M. Vyas is the MD of the Gujarat Cooperative Milk Marketing Federation (GCMMF) which owns the Amul brand. GCMMF, India’s largest food products marketing organization serves the interests of consumers by providing quality products at economical rates. And it was under the guidance of Vyas, that GCMMF saw a turnover of Rs.4300 crore during 2006-07 to emerge as a billion dollar entity! This was indeed a laudable accomplishment for the organisation that took four decades to become a 2000- crore entity but doubled the turnover to the 4300-crore mark in just a period of nine years (from 1999-2007). Commenting on his leadership, Tushar Bhattacharaya, FMCG Analyst says, “Vyas is the kind of a person who takes each & every employee into consideration, and it is this quality of his that has made Amul a closely-knit family...” This mechanical engineer turned Managing Director of GCMMF has received accolades for his accomplishments professionally as well as in personally, including the National Citizen Award in 2001 and also the Shalin Manav Ratna’ Award by Anupam Mission, Mogri last year. Surely, Vyas has a major role to play in the white revolution known as Amul.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
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