Friday, July 11, 2008

‘Mind’ing its own business

PRITHVI: V Satish Kumar
“Adept, nimble and innovative,” that is how Vuppalapati Satish Kumar, Managing Director of the Hyderabad based Prithvi Information Solutions Ltd. (PI), defines his company and its USPs to this magazine. Quiz him about the most important management practice in his organisation, and pat comes the reply, “A policy of transparency, open culture & empowerment.” With attributes like these, and that too in the dynamic and fast-paced world of IT services, small surprise that Prithvi Information Solutions has become one of the leading technology solution providers in just nine years of its existance.

With more than 2,000 IT professionals who strive continuously to minimize development costs and time-to-market, Prithvis’ state-of-the-art research and development headquarter has clients in almost every continent of the world.

This company over the years had successfully made its mark as a technology outsourcing and business intelligence firm, which forms the core of their business model. They have lately also diversified into the telecom and KPO segments. Moreover, Prithvi’s Global Delivery Model lets clients benefit as it allows project components to be executed at various geographic locations, yielding maximum value. This model not only cuts down costs, but also assists in achieving higher quality and productivity.

What’s more, the company’s strategic policy of recruiting employees from their own payroll for their projects has earned it the reputation of earning maximum revenue per employee in the Indian IT sector. Almost 70% of Prithvi’s employees are based on onsite projects and of this, only 200 are in its own payroll and if needed the rest are hired through third parties. Kumar adds another reason for this reputation. “We decided that our approach to our client must be that we add value to them. Since then all our activities are focused on how to add perceivable value to our clients. As a result we are able to bill them at higher rates. In fact, our clients stay with us for longer periods & today over 85% of our business is repeat business. We also ensure high utilization at individual levels,” he adds.

This dual-faced strategy of employee retention and cost cutting, clubbed with an innovative business model will surely allow ‘Prithvi’ to deepen its mark on this ‘earth’. What say folks?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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