Is the world ready for an Indian hero’s animated adventures?
For such animation film enthusiasts, in the pipeline is Karan Johar’s Kuch Kuch Hota Hai, an animated version of the award-winning Kuch Kuch Hota Hai, Yash Raj film’s and Walt Disney co-production Meet the Roadside Romeo, Pritish Nandy Communication’s animated version of popular films like Howrah Bridge, Amar Prem, Barsaat Ki Ek Raat and Ek Khiladi Ek Hasina; with the aim to recreate the magic of these films using animation. Interestingly, Ghatothkach-Master of Magic, directed by Singeetam Srinivasa Rao of Appu Raja and Pushpak fame, produced by Shemaroo Entertainment and Sun Animatics, made both in 2D and 3D, has been released in English apart from Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali to reach a wider audience. Revolving around the escapades of Ghatothkach, the mighty son of Bhim, the prince of the forest blessed with magical powers, this film has managed to generate a lot of curiosity amongst both the Indian and International audience.
“Most of the animation films made so far have been based on well known gods and goddesses. But this film is based on a lesser known mythological character which does not enjoy a ‘God status’ in Hindu mythology, thereby making it very interesting in terms of characterisation and packaging,” reinstates Maroo. Such is the magic of Ghatothkach...that the film happens to be the very first Indian animation flick to be premiered at the Cannes Film Festival this year. “Last year we had promoted the film at the Cannes and by God’s grace the film received a very good response. There are no boundaries to creativity in animation, and with such films’ market flourishing, I think it is the right time to move towards the unknown,” adds Smita Maroo.
With trends changing fast, it is difficult to predict what future holds for this genre (animation). For now, just sit back and sing along... “Main hoon Ghatothkach…”
For such animation film enthusiasts, in the pipeline is Karan Johar’s Kuch Kuch Hota Hai, an animated version of the award-winning Kuch Kuch Hota Hai, Yash Raj film’s and Walt Disney co-production Meet the Roadside Romeo, Pritish Nandy Communication’s animated version of popular films like Howrah Bridge, Amar Prem, Barsaat Ki Ek Raat and Ek Khiladi Ek Hasina; with the aim to recreate the magic of these films using animation. Interestingly, Ghatothkach-Master of Magic, directed by Singeetam Srinivasa Rao of Appu Raja and Pushpak fame, produced by Shemaroo Entertainment and Sun Animatics, made both in 2D and 3D, has been released in English apart from Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali to reach a wider audience. Revolving around the escapades of Ghatothkach, the mighty son of Bhim, the prince of the forest blessed with magical powers, this film has managed to generate a lot of curiosity amongst both the Indian and International audience.
“Most of the animation films made so far have been based on well known gods and goddesses. But this film is based on a lesser known mythological character which does not enjoy a ‘God status’ in Hindu mythology, thereby making it very interesting in terms of characterisation and packaging,” reinstates Maroo. Such is the magic of Ghatothkach...that the film happens to be the very first Indian animation flick to be premiered at the Cannes Film Festival this year. “Last year we had promoted the film at the Cannes and by God’s grace the film received a very good response. There are no boundaries to creativity in animation, and with such films’ market flourishing, I think it is the right time to move towards the unknown,” adds Smita Maroo.
With trends changing fast, it is difficult to predict what future holds for this genre (animation). For now, just sit back and sing along... “Main hoon Ghatothkach…”
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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