Will the 3-pronged plan work?
It has also cracked exclusive contracts with 40 Nokia distributors, with an aim to create a dent in the market leader’s strong position. Shushmul Maheshwari, CEO, RNCOS also thumps for the positive as, “Samsung’s launches will benefit from its enhanced distributor network, and the distributor agreements will prove advantageous.”
The company hopes that these moves would help it double market share to 15% by December 2008 as Jagdeep Kapoor, CMD, Samsika sounds upbeat as he professes, “Air is being created by Aamir and ground is being covered by their improved robust distribution network. This dual force will surely improve its market share.” What would also play to its advantage is also its planned ‘bundled’ launches with Airtel, BSNL and Idea. At the same time, Nokia’s slew of new and upgraded product releases and other marketing strategies will have to be kept note of if Samsung wants to narrow the gap, while at the same time getting ahead of others. For now though, Samsung has a one-up as Maheshwari asserts, “The strategies will definitely help Samsung and will force Nokia to reconsider its market-centric strategy.”
It has also cracked exclusive contracts with 40 Nokia distributors, with an aim to create a dent in the market leader’s strong position. Shushmul Maheshwari, CEO, RNCOS also thumps for the positive as, “Samsung’s launches will benefit from its enhanced distributor network, and the distributor agreements will prove advantageous.”
The company hopes that these moves would help it double market share to 15% by December 2008 as Jagdeep Kapoor, CMD, Samsika sounds upbeat as he professes, “Air is being created by Aamir and ground is being covered by their improved robust distribution network. This dual force will surely improve its market share.” What would also play to its advantage is also its planned ‘bundled’ launches with Airtel, BSNL and Idea. At the same time, Nokia’s slew of new and upgraded product releases and other marketing strategies will have to be kept note of if Samsung wants to narrow the gap, while at the same time getting ahead of others. For now though, Samsung has a one-up as Maheshwari asserts, “The strategies will definitely help Samsung and will force Nokia to reconsider its market-centric strategy.”
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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