Thursday, July 31, 2008

Investee: SREI Infrastructure

Investor: BNP Paribas

Investment Value: $180 mn


Subhash Mohanti, Vice President, Communications & Brand Development, SREI Infrastructure Finance, comments to 4Ps B&M, “The infrastructure sector in India is growing at a phenomenal pace and will require huge financial resources to maintain the tempo. With the government’s focus increasingly switching to the PPP mode, where more and more funding of projects will have to come from private routes, the obvious need is to increase the avenues of funds, and that too at competitive rates. Our association with BNP Paribas will help us access more funds at relatively cheaper rates, which will not only improve our strike rate in the infrastructure sector, but improve working margins as well. Also, the association will give us access to better systems.”

SREI Infrastructure was formed through a JV with BNP Paribas Lease Group (BPLG), which is a wholly-owned subsidiary of the French bank. The deal envisages a 50:50 partnership in a new JV, whereby BPLG will bring in Rs.775 crore, of which Rs.375 crores will be utilised towards acquisition of a 50% equity in the new JV. The remaining Rs.400 crores will form the value of the businesses that will be transferred from SREI Infrastructure Finance to the new JV. Also, the entire asset finance division of SREI will get transferred to the new company, which will be held jointly by SREI. The new joint venture will merge the existing insurance businesses of SREI, currently operated under SREI Insurance Limited, a wholly owned subsidiary of SREI. The parent SREI will continue to engage in equipment finance. Assets of Rs.15 crores and more will be done by SREI, while those below the Rs.15 crores mark will be done by the new JV with BNP Paribas. This apart, SREI has and will continue its foray strongly in infrastructure project advisory.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, July 30, 2008

Why Sony won the format war

Blu-ray has out-marketed, out-punched and over-matched the HD DVD format

Earlier, Sony’s marketing was a bit more rope-a-dope than aggressive sell. Then, late last year, Sony rolled out a series of aggressive television ads that elegantly tied together Sony Blu-ray content with the players - Lance Ulanoff

I finally figured out why I was so dead wrong about the HD DVD versus Blu-ray format war. I should have analyzed the sides—Sony and Toshiba—not as two countries going to war, but as opponents in a close-quarters boxing match. Had I done so, I would have assessed each of the technology’s assets and deficits.

Back in the late 60’s and early 70’s when former heavyweight champion Muhammad Ali was winning all his bouts, commentators extolled Ali’s “reach.” His arms and fists extended a good 2 or 3 inches beyond his opponent’s. This allowed him to inflict stinging jabs to the face and head of his over-matched opponents, including Ken Norton and Leon Spinks. Sony, it turns out, has this advantage, too.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, July 29, 2008

Become global companies

So what differentiates GT from the once big eight, to now the big four global accounting and consulting firms (PwC, Deloitte, Ernst & Young, KPMG). “We have no ambitions of wanting to be a part of that group. Our focus is quite different from the focus of those firms, which is to be the auditors of the top 1000 companies. Our focus is to concentrate on the mid-market segment,” explains Chandiok. Besides, GT’s focus clearly remains on privately-held businesses or promoter driven companies, where the promoters require solutions; it could be listed, it could be unlisted, very large firms, generally where promoters are actively involved in the management and where the requirement stems beyond merely the compliance requirement of audit. This is in stark contrast to other accounting firms that are present through the length and breadth of the industry. “Whatever market we specialise in, we remain the leading firm. So, if in India our key focus areas are technology, real estate and healthcare, we are the clear leader in real estate,” Chandiok points out.

As Indian businesses continue to realise their ambition to become global companies by scaling their operations, advisors too are raking in big money. The total deal value including M&A and Private Equity has reached $70.14 billion ($51.11 billion for M&As and $19.03 billion for PE) in 2007, as against $28.16 billion in the previous year. Consider PE investments only in India. From just 60 deals worth $1.1 billion in 2004, the number has reached a whopping 405 deals worth $19.03 billion in 2007. “Outbound acquisitions is one area where we have worked a lot. We were involved with some of the most high profile ones,” says Chandiok. These include the i-flex’s acquisition of Mantas, Subex acquisition of Azure systems, formula one acquisition by Vijay Mallya, just to name a few. But the jewel in GT’s crown is being ‘the most active nominated advisor (merchant banker)’ for companies looking to list at the Alternate Investment Market (AIM) platform on London Stock Exchange (LSE).

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus



Monday, July 28, 2008

Consider Emaar MGF

Consider Emaar MGF (slated to kick off its public offer on February 1, 2008) and proposes to raise Rs.7000 crores from the market. To create a buzz around its corporate image, the realty major has been promoting itself aggressively by sponsoring cricket tournaments (starting with the T-20 World Cup), billboards and sundry TV spots. Even companies peddling average sized IPOs – like that of infrastructure firm IRB, which proposes to raise Rs.11 billion from its IPO opening on 31st January 2008 – are investing big money in their marketing communications. Result: more retail investors are being drawn irrevocably toward the primary market and enquiries for opening new accounts have increased significantly. A middle level sales manager at ShareKhan on the condition of anonymity reveals: “On an average, we are opening 10-15% more accounts than our usual number of openings per month and more than 80% of these new accounts apply in IPOs.”

However, such IPO marketing activities are not a new phenomenon, but a culmination of the increased activity in the secondary markets over the last few years. Market watchers suggest that for the last three years, year after year such ad-spend has been increasing in doubles digits. Remember the increased activity around brand DLF last year, just ahead of its multi-billion dollar IPO. “We generated high visibility for the brand through the year in India and worldwide, which helped us in the successful marketing efforts of the IPO,” a DLF company spokesperson told this magazine. Even state-owned companies are in the race. In 2007, Power Grid’s IPO attracted lot of retail investors, and analysts aver that apart from its excellent credentials, it was great corporate advertising around the time of the IPO that did the magic.

Market pundits unanimously aver that going forward, companies are going to become more chic in unleashing their brand campaigns to leverage the IPO opportunity to its fullest. BSNL, Wockhardt, Sterlite Energy, Essar Power and MCX are only a few among the many shining stars on the IPO milky way that hope to mop up great investor confidence (and of course wealth ) in 2008. The hype has only just begun. Wait and watch, this is only the beginning of a whole new way of life for India Inc.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, July 26, 2008

Delivering Delight in 30 minutes

At Domino’s, exceptional people are on a mission to be the best pizza delivery company in the world! SACHIN BHAREL finds out how its HR helps in establishing Domino’s reputation for being a home delivery specialist

‘Ding dong’ the bell rings, and your stomach starts to growl. Rather than rushing to the door, you look at the wall clock from the corner of your eye. It’s 31 minutes past the time you ordered for your pizza. Yippee! Now you can get your pizza for free. With a slight twinge of guilt (?) you swank towards the door and smugly announce this to the unsuspecting delivery boy. But wait a minute, you suddenly see a shiny bright badge on his t-shirt – ‘I do not get penalised for delivering the pizza late!’, and any guilt you might have had promptly goes out of the window. For now you can be rest assured that your next door pizza delivery boy does not have to bear the late delivery charges from his own pocket. A small gesture but talks volumes about the company’s HR policies – a company that for years has been delivering quick-fix yummy solutions for your empty stomach.

Yes, Domino’s guarantees delivery of its mouth-watering pizzas in just 30 minutes and it is this service that has made it the numero uno player in the Quick Service Restaurant (QSR) segment. But have you thought who makes this quick-service-delivery possible? It’s none other than the 4,400 odd delivery boys called Safe Delivery Persons (SDP), who zoom down the streets of India on their motorcycles to deliver the pizzas right on time. With 10 QSR players operating in the organised sector and about 70 players in the unorganised sector (as per a report by Federation of Hotel & Restaurant Associations of India), creating a niche for your brand becomes a tad too difficult. Simply stated, with people being the face of almost all QSR players, the human resource function has an important role to play, to create that much needed difference in the quality of service and delivery.

While speaking to 4Ps B&M, Basab Bardoloi, VP-HR, Domino’s, says, “At Domino’s, we have a popular slogan – by the people, for the people and with the people – that says it all about the HR agenda.” With the Indian QSR segment growing at a stupendous 70% (as per FHRAI report), and more and more players joining the fray each day, employees readily jump the ship (read: company) for just a few hundred rupees. Little wonder that Bardoloi and his team find attrition as the greatest challenge. He adds, “Attrition is the biggest problem that any service oriented organisation is facing today. As the avenues are great in the market and a lot of different sectors have come up, so to get quality people is the biggest challenge for the HR and in order to overcome that we have a lot of policies in place.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus


Tuesday, July 22, 2008

Perfection

When the traditional big three are struggling, Toyota is thriving. Their dream? Build a car that never crashes or breaks down & is environment friendly

We, at Toyota, always focus on improvements and are not satisfied easily. We constantly innovate and strive to better ourselves each time, besides being very conscious about our brand value, which translates into quality, durability and reliability. For us ‘the’ customer is very important and therefore we always try to give him the best. We constantly track evolving customer’s preferences, trends and expectations by identifying need gaps. We therefore represent perfection because Toyota continuously strives to give its customers the ‘coveted ownership experience’ that they expect from us.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, July 18, 2008

Pugnacious

Despite having taken the telecom circles by storm, Sunil Bharti Mittal is moving ahead at a ferocious speed and into many new sectors, with aggression!

Sunil Bharti Mittal is a person with a very clear vision. He has an excellent ability at being able to execute that vision into a plan and then implement the plan. He is very determined to achieve his goals and objectives and that determination is the secret behind the success that he has attained so far. He is also a man with a very clear perspective and his clarity of thoughts is also a factor behind his success. He has a very good management style. He carries his whole team with him. He motivates them and involves them and gets them to achieve the goals and that’s what gives him better success.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Thursday, July 17, 2008

All for a ‘bull’ run

Sameer Gehlaut says yes to diversification in related areas


If Indiabulls’ stupendous growth (as judged by their high P/E multiple) is anything to go by, then Sameer Gehlaut, CEO Indiabulls has to walk away with the honors. But hang on! He’s not finished yet! There’s lot up his sleeve and 2008 might just see Gehlaut outperform himself.

So, what’s Gehlaut up to? He now plans to diversify into high value added product and services which in a way will help his company maintain the leadership position. It is his vision to be numero uno in any field he ventures, be it financial services or real estate. Adds P.V. Jarolia (Analyst, A C Mehta), “Sameer has the ability to foresee opportunities and he make it sure that he does not miss the bus.” He has definitive plans to make Indiabulls an integrated financial services provider where the traditional focus on consumer lending and brokerage businesses will be complemented through diversification into related financial services areas: setting up life insurance, asset management and mutual fund, and private equity fund are very much on the anvil. The company has entered into a JV with Societe Generale of France for their proposed Life Insurance business (which will kick start once it gets a go ahead from regulatory authorities). Under Sameer’s aggressive leadership, Indiabulls even plans to (subject to regulatory approval) set up a multi commodity exchange in partnership with MMTC. Also on the anvil are concrete plans to scale up the lending business through mortgage lending. Diversification into the power sector, portfolio management scheme, and mergers and demergers are also on the cards. Despite several hiccups there has been no stopping Sameer and Indiabulls. But as he leads Indiabulls diversification into larger growth areas, one is left pondering what will be the fate of the parent business of securities?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Monday, July 14, 2008

The telecom rodeo continues

The Indian telecom blitzkrieg is poised to surpass even the US telecom market in a few months time. Time to pop the bubbly?

after scripting a stunning success story in the year 2007, the Indian telecom sector is on the verge of making history. Within just twelve years of the mobile service launch, India’s mobile phone subscriber base is all set to sprint pass that of the US, which is currently the world’s second largest telecom market after China. For the uninitiated, India’s mobile subscriber base has already crossed the 225 million mark at the end of November 2007, while the total subscriber base in the US has recently crossed 250 million. Noticeably, the chances of the Indian telecom market surpassing the US market are very high considering the fact that while India is adding close to 8 million subscribers in a month, the US market is moving towards a saturation point with hardly 2 million subscribers being added to the list monthly.

“While mobile growth in India has been explosive in the past year or two, we are still nowhere near saturation point, thus having tremendous potential for further growth. There are more than 225 million mobile subscribers, but market penetration is only 21%. Nearly 30% of the population and 60% of the geographical area of the country still needs to be covered by cellular services,” says T.V. Ramachandran, Director General of COAI (Cellular Operators Association of India).

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)

Saturday, July 12, 2008

United, so they stand….

The reality behind reality shows!

Everybody loves reality shows and their modus operandi of elimination – the voting system – gives the audiences the additional kick. For once, the viewers get to play ‘god’. And Indian Idol’s latest season only reminded us that fans also play a pivotal role.

In American Idol’s sixth season, Sanjaya Malakar, despite strong criticism, went strong for a long time. Upon his return, he was awarded a Certificate of Appreciation from his city and a ‘South King County Sanjaya Malakar Day’ was declared too! Many would believe that Shilpa Shetty came out tops at UK’s Big Brother show thanks to the support she received after she faced racist bullying. The first Indian Idol season saw a painter, without any training in singing, among the top five, simply because of his loyal fans. And the nerve-wracking final of this season did seem more like a contest between Nepal and Meghalaya than between Prashant Tamang and Amit Paul! Comments a media planner from Mumbai, “As the success of reality shows depends on how many votes are received, they do all it takes to increase involvement, emphasising on a contestant’s pitiable background or community background.”

So are true idols winning or are they tracing their steps back home simply because they failed to gather a sympathy -club for themselves?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, July 11, 2008

‘Mind’ing its own business

PRITHVI: V Satish Kumar
“Adept, nimble and innovative,” that is how Vuppalapati Satish Kumar, Managing Director of the Hyderabad based Prithvi Information Solutions Ltd. (PI), defines his company and its USPs to this magazine. Quiz him about the most important management practice in his organisation, and pat comes the reply, “A policy of transparency, open culture & empowerment.” With attributes like these, and that too in the dynamic and fast-paced world of IT services, small surprise that Prithvi Information Solutions has become one of the leading technology solution providers in just nine years of its existance.

With more than 2,000 IT professionals who strive continuously to minimize development costs and time-to-market, Prithvis’ state-of-the-art research and development headquarter has clients in almost every continent of the world.

This company over the years had successfully made its mark as a technology outsourcing and business intelligence firm, which forms the core of their business model. They have lately also diversified into the telecom and KPO segments. Moreover, Prithvi’s Global Delivery Model lets clients benefit as it allows project components to be executed at various geographic locations, yielding maximum value. This model not only cuts down costs, but also assists in achieving higher quality and productivity.

What’s more, the company’s strategic policy of recruiting employees from their own payroll for their projects has earned it the reputation of earning maximum revenue per employee in the Indian IT sector. Almost 70% of Prithvi’s employees are based on onsite projects and of this, only 200 are in its own payroll and if needed the rest are hired through third parties. Kumar adds another reason for this reputation. “We decided that our approach to our client must be that we add value to them. Since then all our activities are focused on how to add perceivable value to our clients. As a result we are able to bill them at higher rates. In fact, our clients stay with us for longer periods & today over 85% of our business is repeat business. We also ensure high utilization at individual levels,” he adds.

This dual-faced strategy of employee retention and cost cutting, clubbed with an innovative business model will surely allow ‘Prithvi’ to deepen its mark on this ‘earth’. What say folks?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, July 10, 2008

Gmail: Pros & Cons

Google Mail was released in April 2004 as a private beta and released as a public beta in February 2007. Pros for Gmail include no version sunsets and new features are managed by Google, and, although an e-mail client may be used on one’s own computer with Gmail, only a web browser is required.

With these pros can there be any cons? Certainly. Notice that even after nearly four years, Gmail is still beta software. Beta software means that the user assumes the risk: Google can delete, lose, or destroy user data and have no liability for having done so (see the software releases sidebar): A convenient way to escape from responsibility for service or product.

Microsoft has extensive online support as well as human-powered voice support. In addition, there are thousands of certified support engineers around the world for Outlook and Exchange software. Google gives online support via FAQs and user support groups, but unless one is subscribed to the Google Apps Premier Edition, Google gives no human-powered support whatsoever.

Want to migrate from Gmail to some other e-mail service or software? The e-mail is on Google’s hardware, and unless measures have been taken to ensure access to e-mail data, the difficulties of migration will surely be compounded by not having the e-mail data directly under one’s own control.

At present one gets 4.5 GB of storage with a free Gmail account. Sounds like a lot? Since 2002, I have accumulated four GB of archived e-mails plus two GB of active e-mails; I don’t consider myself an especially demanding e-mail user.

Google guarantees 99.9% uptime plus 25 GB of storage for its Google Apps Premier Edition but makes no uptime guarantees for free Gmail. The $50 per user per year Google charges for its Premier Edition makes the uptime guarantee attractive until one calculates that 99.9% uptime computes to more than eight hours or one business day of downtime. Imagine the customer reaction if Honda guaranteed 99.9% uptime for a Civic!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Wednesday, July 09, 2008

Turbulence is growth

Agnello Dias talks about the trubulence in JWT and how it has been a hot year for him and the agency...

The year 2007 has been pretty turbulent for JWT?

Its been exciting because clients and peers seemed to have taken note of a new creative sensibility that ignited the JWT persona. The processes and systems are falling in place and this change is in the process of impacting the culture of the organisation. Once that happens, it will be a kind of template and JWT will no longer be adversely effected by people coming or going. At a personal level, I actually got down to writing again! Be it the Lead India campaigns, working closely with JWT branches across the country or the Vegetarian Society of India…

But, year 2007 witnessed a disconcertingly disproportionate spotlight on both the ad scene and ad people.

Hey c’mon, we are not saving lives remember?! We’re just doing a job of work, but the media overkill was frightening! A scary example was some media guys telling me that they were pulled up by their bosses because they couldn’t get the news of my leaving Leo Burnett to join JWT.

You conceptualised the hit Nike ad this year. Why the emphasis on not using big cricket stars?
I see celebrity-endorsements going through the roof. It seems to have become mandatory to have movie-stars or cricketers in your ads. One needs to strike out to break this model, but for that you need talent, courage, faith, a special relationship your client and knowledge of the brand parameters…

So, the year 2008 will see JWT consolidate further?

I see the coming year as a period of consolidation on the new thrusts and initiatives undertaken. I also see it as a time when we no longer have to worry about promises made and performance matching up. That part has been settled and everyone is clear about our roadmap. 2008 will be a year when we move to the next level by doing great work on big brands, flagship brands across branches. Regarding the industry in general, I fear it will continue to be in this state of turmoil. Why? Because the kind of signals we are sending out as a rocking and vibrant economy seems to suggest that any and everyone should grab a piece of the action here if they know what’s good for them! Wild tales of people becoming millionaires overnight, basically hype on non-work related stuff! But I guess that comes with the territory.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)


Monday, July 07, 2008

Pesticide allegations, water depletion, unhealthy fi zz... and still he remains the king!

ATUL SINGH... President & CEO, Coke India
Pesticide allegations, water depletion, unhealthy fi zz... and still he remains the king!

First, the pesticide controversy poured in problems... Then followed the hit from a spurt in health consciouness. And finally came the assault of tumbling global profits... But then, amidst the turmoil, there stood an armour-clad general on the battle-ground, to slay or be slayed – its CEO & President Atul Singh. When Singh donned the CEO hat in September 2005, Coke’s market share was plummeting dangerously. Rival Pepsi already had diversified into the foods business & Coke had no blueprint as yet! Realising the urgency, within a year of joining, Singh did to Coke what none before had thought of – diversify into health (non-fizzy) foods & launched the energy drink, ‘Minute Maid’. From ads to CSR, Singh had to take up the tough task of cleansing Coke’s image tainted with pesticide and environmental issues & has done a great job at it as Anmol Dar, MD, Superbrands agrees, “Coke needed to improve it’s brand image & I think Atul has acted quickly to establish Coke as one of the most popular brands in Indian consumer minds...” Within two problemladen years of his joining Coke India, it is all set to reach breakeven & has also earned the tag of being the company’s best performing subsidiary, globally... He surely deserves a ‘Thums-up’, right?!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Talk of leadership and you’d want to hear of a revolutionary... a ‘white’ revolutionary!

B. M. VYAS... MD, Amul
Talk of leadership and you’d want to hear of a revolutionary... a ‘white’ revolutionary!

B.M. Vyas is the MD of the Gujarat Cooperative Milk Marketing Federation (GCMMF) which owns the Amul brand. GCMMF, India’s largest food products marketing organization serves the interests of consumers by providing quality products at economical rates. And it was under the guidance of Vyas, that GCMMF saw a turnover of Rs.4300 crore during 2006-07 to emerge as a billion dollar entity! This was indeed a laudable accomplishment for the organisation that took four decades to become a 2000- crore entity but doubled the turnover to the 4300-crore mark in just a period of nine years (from 1999-2007). Commenting on his leadership, Tushar Bhattacharaya, FMCG Analyst says, “Vyas is the kind of a person who takes each & every employee into consideration, and it is this quality of his that has made Amul a closely-knit family...” This mechanical engineer turned Managing Director of GCMMF has received accolades for his accomplishments professionally as well as in personally, including the National Citizen Award in 2001 and also the Shalin Manav Ratna’ Award by Anupam Mission, Mogri last year. Surely, Vyas has a major role to play in the white revolution known as Amul.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Friday, July 04, 2008

This woman’s ratings, guides your investments. Believe it!

ROOPA KUDVA...MD & CEO, CRISIL Ltd.
This woman’s ratings, guides your investments. Believe it!
Roopa Kudva, Managing Director and Chief Executive Officer of CRISIL, India’s leading rating, research risk and policy advisory company; is a widely respected expert in the financial markets. While talking to 4Ps B&M about her contribution to CRISIL’s advancements and increasing public recognition, B.V. Bhargava, Chairman of CRISIL, acknowledged that, “Roopa has led the CRISIL ratings business to its current position of dominance in India and played an influential role in the development of CRISIL’s diversified businesses.” While talking about the elevation of Roopa from Executive Director And Chief Rating Officer to the post of MD & CEO, he said, “She is the perfect Candidate to lead the continuing expansion of CRISIL’s domestic & international activities, in conjunction with S&P...” R. Ravimohan, MD & Regional Head (South Asia) of S&P, has complete faith in her abilities & sincerely believes that the lady who has broken the ‘glass ceiling’ to reach to the zenith of an international organisation, will only get better with every passing day. He remarks, “I look forward to working in partnership with Roopa Kudva & in helping build a globalised financial market in India...” Roopa whose career spans over more than two decades primarily stresses on offering innovative & high quality services to customers. Who better than a statistician to talk on quality, eh?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

When the opposition leader welcomes you – just like he does – watch out!!!

K. K. SWAMY... Dty. MD, Toyota Kirloskar
When the opposition leader welcomes you – just like he does – watch out!!!
A man of KK Swami’s stature is perhaps highly regarded in almost all quarters of the industry. The man at the helm of Toyota Kirloskar’s affairs presently serves as the Dty. MD of India’s sixth largest car maker. With over two decades of living an auto-maker’s life, Swami has been a major driving force behind Toyota and in general Kirloskar group’s success in India. This CA by qualification was also a part of Toyota’s feasibility team, considered critical by the Japanese major before entering any market. So how has his India experience been so far? Responding to 4Ps B&M on the query, Swamy asserted, “There are many changes taking place in the Indian market, and I have seen many myself. This market is also the most competitive in the world as the consumer is very price conscious here... But considering competition, it’s always welcome!” Confidence indeed, but it has been this very grit & determination that has helped Swami prove his mettle. Need we say more?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, July 03, 2008

BRAND: TVS Star City

HEADLINE: Style damdaar, asar Shaandar
4Ps TAKE: A piece of advice: please come out with something macho, it’s a bike’s ad for Christ’s sake. The storyboard is senseless that does no good to the brand. A cop chasing a dacoit with his men insists on the strength of his thumb. Now how smart is that? A sure-shot put-off for the bikers of today. The visual is of poor quality (unlike the previous quality ads of TVS). The focus is on the pricing of the two-wheeler that suits the pockets of the Indian bikers. The theme is raw probably not meted with the right execution by the makers of the ad and the storyboard seems to have been approved without even taking a glance at it. The communication is no-gooder with the cop – the head of the group saying ‘jab angootha damdaar tab laat marna bekaar.’ Other than the USP (TVS Star City’s attractive price), there is nothing that the ad can boast about. May be the test ride might tempt us to say, Style damdaar, asar shaandar but the ad does nothing to impress us.


For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

BRAND : Greenlam

BASELINE : Deekhane ka jee kare
4Ps TAKE : Guess the concept behind this Greenlam ad has been borrowed from an underworld Don. At least the storyboard suggests so – two friends bump into each other at a restaurant, one of them starts requesting the other one to pay a visit at his place but when the other friend declines, the wife of the first threatens the poor friend with a butter knife and the husband also tries to scare the hell out of his friend, so much so that even their kid gets involved. Finally they manage to drag the poor soul to their house just to flaunt (you can’t even begin to guess!) their Greenlam interiors. Now what kind of whacky strategy is that? We’ve heard of beg, borrow or steal, but never knew the world worked on another funda of request, force or scare! This ad seems to be a fine example of the latter, we’d say. The communication is a pure waste (sophisticated couple speaking in tapori style) and the focus is totally lost. A good suggestion to the makers of this ad, agar deekahne ka jee kare then flaunt a good concept instead of this poor show!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, July 01, 2008

Indian used car market

The first of the six stores in initial phase was recently unveiled in Mumbai, soon to be followed by Delhi & Bengalooru. The 40,000 sq feet showrooms will enable Automart to sell an estimated 45,000 cars annually by 2010! Automart expects to quadruple its sales from the measly 12,000 units it sells now. The brouhaha over the growing potential of the Indian used car market is not unexpected. While still highly disorganised – and characterised by a profusion of local dealers, vendors and individual buyers and sellers – the segment is expected to map success similar to the one seen in most mature markets of the world. Obviously, compared with the 45 million used cars sold in the US every year, one may argue that India’s 1-1.5 million appears really minuscule by comparison, but wait till you hear this... India’s used car industry is growing at an incredible trajectory of 18-19% every year (almost similar to the growth rate of the new car market!) What’s more, globally the used car market is at least twice the size of new cars and measured in this context, the size of the Indian market is set to zoom further.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Purani jeans aur woh car...

More organised players are jumping into the used car market. But problems are aplenty; and solutions... tough to come by!
Here’s another plain Jane who has of late begun to acquire Cinderella status in Indian economy. And the fairy godmother for pre-owned car mart (or used car market) in India is the shortening product life cycle of automobiles in the country. Consider this: In FY’06, the pre owned car mart touched a figure of 8.8 lakh cars, while just a year later, in FY’07 – the figure shot up more than 30% to over 1 million cars – and that is nearly equivalent of the number of new cars sold every year! If that was not enough, the potential is only going to skyrocket; as product life cycles go down further. Small wonder that almost every auto major is making a mad scramble to get into the used-car biz. Maruti, Hyundai, Ford & M&M are already into the second hand cars business and others like General Motors India, Porshe & Bentley are so onto follow suit. Here’s a peek at what the potential of this segment is spawning in desi car mart: Automart (now First Choice) made waves recently when this Mahindra & Mahindra subsidiary proposed setting up about 80 retail outlets throughout the country to buy and sell used cars in an ‘organised’ manner.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)
Even statistics prove the same, for even if we consider the fact that online advertisement segment would grow to a whopping Rs.9.5 billion by 2011, it still would look puny in contrast to television and print media which are all set to skyrocket to a spectacular Rs.519 billion & Rs.232 billion by the year 2011 respectively. Sure enough, online advertising holds a few promises, yet for making them look real, the media needs more attention from the advertising fraternity. As Priya asserts, “Creative people should spend much more time on the medium and try to understand it better. Adequate attention, effort, time & resources are required to take ahead this medium of online advertisement.” Sure enough, if Wanamaker was alive today, he’d surely know which part of his advertising investments to blame for that “one-half of wasted advertising budget!” 4Ps

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008 ,
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)