Two, in
stead of spending billions in terms of ad-spend to celebrate Independence Day (or is it handcuffed to mediocrity?), wouldn’t it be a better idea to channelise the funds towards powering a meaningful cause or addressing a critical concern relating to the disfranchised disadvantaged children of a lesser God? Who, for Christ’s sake sees, notices, reads or recalls these ads anyway except the ad agencies who create them & the clients who commission them? There are differing voices. Once upon a time - say 15 years ago or so – Independence Day ads were largely dished out by the government or PSUs. Not any more. Private sector, today, has also jumped into the fray, pumping in big bucks to push patriotism powered product/service ads through the roof. Why? Do they really (professionally speaking) consider I-Day as an un missable platform to connect brands with big bucks? Arvind Sharma (CEO, Leo Burnett) believes that there is more to it than meets the eye.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
stead of spending billions in terms of ad-spend to celebrate Independence Day (or is it handcuffed to mediocrity?), wouldn’t it be a better idea to channelise the funds towards powering a meaningful cause or addressing a critical concern relating to the disfranchised disadvantaged children of a lesser God? Who, for Christ’s sake sees, notices, reads or recalls these ads anyway except the ad agencies who create them & the clients who commission them? There are differing voices. Once upon a time - say 15 years ago or so – Independence Day ads were largely dished out by the government or PSUs. Not any more. Private sector, today, has also jumped into the fray, pumping in big bucks to push patriotism powered product/service ads through the roof. Why? Do they really (professionally speaking) consider I-Day as an un missable platform to connect brands with big bucks? Arvind Sharma (CEO, Leo Burnett) believes that there is more to it than meets the eye.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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