It’s q
uite amazing, really. Like love (which the world celebrates in hysterical fashion once a year because that’s the only day allocated to it), patriotism is also on the freak-out mode every August 15th. Never mind the rest of the year, on Independence Day, our great political leaders & champions of trade & commerce, business & industry pull out all stops to demonstrate their passionate patriotism in all their tri-coloured glory! Pledging the sun & moon or waxing eloquent, these eminent figures with their (mock?) heroics through speeches and ads really turn on the patriotic charm full steam. The creators of ads, of course, are a breed apart! Combining ghisa-pita clichés with contrived, corny attempts to forcefully connect the product/service with the spirit, tone & tenor of the day, they offer specimens that make any sane person gasp with different degrees of amusement, shock & horror!! Two questions that immediately zoom-in demanding answers are… Firstly, how can (so called) professional communication practitioners actually dish out this brand of inane, mindless, boring, predictable and amateurish stuff light years away from anything engaging, enriching or imaginative?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
uite amazing, really. Like love (which the world celebrates in hysterical fashion once a year because that’s the only day allocated to it), patriotism is also on the freak-out mode every August 15th. Never mind the rest of the year, on Independence Day, our great political leaders & champions of trade & commerce, business & industry pull out all stops to demonstrate their passionate patriotism in all their tri-coloured glory! Pledging the sun & moon or waxing eloquent, these eminent figures with their (mock?) heroics through speeches and ads really turn on the patriotic charm full steam. The creators of ads, of course, are a breed apart! Combining ghisa-pita clichés with contrived, corny attempts to forcefully connect the product/service with the spirit, tone & tenor of the day, they offer specimens that make any sane person gasp with different degrees of amusement, shock & horror!! Two questions that immediately zoom-in demanding answers are… Firstly, how can (so called) professional communication practitioners actually dish out this brand of inane, mindless, boring, predictable and amateurish stuff light years away from anything engaging, enriching or imaginative?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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