Hidesign goes out on an expansion spree

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Hidesign, makers of the premium Indian leather accessories, is set to spread: it plans to open retail shops in Britain, New Zealand, Thailand and Turkey by the end of this year. The company has been in the news of late – Louis Vuitton (LV) is in the process of acquiring 20% stake in it (a process that is expected to be completed by December – the same time around which the expansions have been planned!). For which, it is becoming a private limited company (from being a proprietorship- partnership), so that LV can invest in it. In India, Hidesign has 38 stores, while overseas it has 15 stores (in Russia, China, South Africa and the Middle East). Over next one and a half years, the company plans to increase number of stores in India to 60, while it plans to hike up the number of overseas shops to about 40. Hidesign has design studios in Milan and London – other than its one at Pondicherry (there are also talks about opening one more design studio in Hong Kong – since China is proving to be a big mar- ket). Currently, Hidesign has a presence in the United Kingdom – but it doesn’t hawk its wares through its own outlets. It has tieups with leading departmental stores there.

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Source : IIPM Editorial, 2008

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