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the summer time, where do consumer durables advertisers put their money on? Well, according to AdEx (a division of television viewership tracking agency TAM), the air conditioners segment has emerged as the most heavily advertised product -- among consumer durables category -- in the first half of 2007, with a 14% share of television advertising (by consumer durables companies). After air conditioners, it’s inverters, with an 11% share; then it’s television sets and fans (who were tied at third position) with a 10% share each. The overall consumer durables sector’s growth was 15% and it had a 3% share in overall advertising on television.For more articles, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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