...is what this agency leaves behind!
A colour-
bathed name and a swank uptown South Delhi address is what meets the eye at first glance. A little digging and we realise that this two year old agency handles accounts of various familiar names, both Indian and global; has no linkages with any of the international biggies in the Indian ad-scape; and yet has an unabashed ambition to touch the sky! So off went the 4Ps B&M team to visit this budding agency in Vasant Vihar. But as they say, first impressions can be qquite misleading at times. Within the posh Basant Lok complex, Vermillion Communications has a rather offensive backside entry and an agonising wait was making us doubt our better judgment, but enter the two directors of the agency and we changed our opinions yet again. Warm and friendly, Deepak Hiremath, MD and Sanjeev Sethee, Director, more than made up for the lack of the outdoor ambience with their hospitality. The dynamic duo, with two other directors Saurabh and Pooja, quit Usha Kkaal together and set up Vermillion as an in- dependent enterprise.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
A colour-
bathed name and a swank uptown South Delhi address is what meets the eye at first glance. A little digging and we realise that this two year old agency handles accounts of various familiar names, both Indian and global; has no linkages with any of the international biggies in the Indian ad-scape; and yet has an unabashed ambition to touch the sky! So off went the 4Ps B&M team to visit this budding agency in Vasant Vihar. But as they say, first impressions can be qquite misleading at times. Within the posh Basant Lok complex, Vermillion Communications has a rather offensive backside entry and an agonising wait was making us doubt our better judgment, but enter the two directors of the agency and we changed our opinions yet again. Warm and friendly, Deepak Hiremath, MD and Sanjeev Sethee, Director, more than made up for the lack of the outdoor ambience with their hospitality. The dynamic duo, with two other directors Saurabh and Pooja, quit Usha Kkaal together and set up Vermillion as an in- dependent enterprise.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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